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From Harry Pretzlaff
Porsche has upgraded 911ers engines from generation to generation. In the long run, this can not be a recipe for success, says Harry Pretzlaff.
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The new 911 models, Carrera S and Carrera 4S, are now available. They cost 120 to 125 € or 127 to 979 €. Photo: Porsche
Stuttgart – The Porsche 911 is operational. The sports car has been in production for more than 50 years and has sold over a million copies of this bestseller. The eighth generation of the series begins now. Until now, Porsche has done well to develop this unmistakable shape with every model change. 911 has become the face of the brand. However, the use of continuity is not generally a guaranteed recipe for success in the utilities sector. Too much to stick to the usual course can be dangerous. This is particularly true today, as the automotive industry is undergoing a historic transformation that includes breaking with the internal combustion engine.
Porsche has vigorously improved its engines
Porsche attributes to a large extent the continued success of the 911ers to the fact that the sports car has won many victories on racetracks over the decades. Those who buy such a car can also feel victorious on the way to the office. However, this orientation towards a slender driving style has meant that Stuttgart has improved with vigor in the technical race to excellence in the engines. The 1963 Ur-Elfer had only 130 hp, the latest generation of Porsche Carrera S starts with 450 hp and reaches a top speed of 308 km / h – as if there were no discussion about the change climate change and that oil wells were bubbling indefinitely,
A 911 electric propulsion is not in sight
The current 911 generation is expected to be sold by the middle of the next decade, based on the normal life cycle of the automotive industry. Most experts agree today that by then, the electric drive will begin its triumphal advance. Porsche is also preparing for this turn of events, but not with the 911. Although the new model for a hybrid drive, a combination with combustion and electric motor, prepared, but not for the pure electric drive. The brand 's first Pure Stromer will be the Taycan, which will be launched late next year. Production manager Albrecht Reimold has already announced that the new electric car, in addition to the 911er, will become Porsche's new icon.
Porsche is therefore trying a balance exercise: battery-powered cars and cars with burners. However, this balancing exercise may become more and more difficult. In the longer term, the search for ever more powerful engines and ever higher speeds is not a recipe for success for the Porsche 911 endurance.
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