[ad_1]
Braunschweig (dpa) – The platform of used cars Heycar, with the VW online car bursaries, wants to lose market share and grow faster than expected. He added that 600,000 to 700,000 cars were on the platform, said Heycar CEO Markus Kroeger of the German news agency.
There are currently about 320,000 cars. After one year, only 150,000 vehicles had been designated as targets. "We are at half – next year we will take a big step forward." The competition – the online exchanges Autoscout24 and mobile.de – each concern more than one million vehicles. Heycar has been active throughout the country since March.
This was not a VW platform: more than 40% of the vehicles came from third-party brands, said Anthony Bandmann, spokesperson for Volkswagen Leasing GmbH's management. According to his statements, Heycar would reach more than 1.5 million users a month. In about 15% of cases, the interest is limited to the purchase of a car.
The second-hand car exchange online was founded in October 2017 by the financial division of VW. Recently, Daimler's financial division entered Heycar with a 20% stake. From the beginning, it had been said that the platform should be open to all brands of active cars in Germany, not just to the brands of the Volkswagen Group. Heycar wants to focus on cars under the age of eight whose mileage should not exceed 150,000 kilometers.
Volkswagen Financial Services' financial subsidiary Volkswagen announced last year its intention to significantly expand its business. By 2025, the number of existing contracts should reach 30 million, or 19.7 million by the end of 2017.
Kröger said that Heycar was not content to attract interested parties on the platform: "This must lead to the goal." It is the purchase of cars, which will in the future be fully managed on the platform – up to the financing. Currently executes online credit check planning. In the future, it would also be feasible to buy old vehicles from customers – as a first step towards buying a new car, Kröger said.
According to information from Bandmann, Heycar focuses first on Germany. International expansion requires dealing with markets – but in perspective, it is also possible to look at other markets to deploy the model.
HeyCar platform
Source link
