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(Motorsport-Total.com) – The Nurburgring is coming to an end: As learned 'Motorsport-Total.com & # 39; from a reliable source, the Zurich Group has been saying farewell (for several years, "Zurich") as the main sponsor of the 24 Hours Nürburgring race after 19 years. The contract, which has expired this year, will not be renewed. The new sponsor becomes Total. The race will be officially called "ADAC Total 24h Race" in the future.
© Group C Photography
The 24-hour race at the Nürburgring has a new main sponsor zoom
The French giant of mineral oils is now a partner of the three major 24-hour European races: Official partner of the 24 Hours of Spa, official partner of the 24 Hours of Le Mans in the framework of the partnership in progress until 2023 with the World Endurance Championship (WEC). A logical choice, after all, the Group advertises regularly with the longevity of engines.
The Zurich group did not renew the contract after 19 years. The sponsorship started with the edition of the race in 2000, at the time under the banner "Zürich Agrippina". The official title of the 24 hour race was then for many years "24 hour race of the ADAC Zurich" (later changed to the international spelling "Zurich").
At that time, the race has experienced an unprecedented boom and has attracted many factory teams into the ring. A development that has meant great growth for the race, but from a certain angle, it is also considered critically. Moreover, during the political turmoil during the "Nürburgring 2009" project, sponsorship has always been a constant.
With a major sponsor of the automotive industry, the ADAC Nordrhein organizers and the Sporttotal Live marketers hope to have better maps in future negotiations with a strong name in the automotive industry when it 's up to them. was to market the race internationally. The insurance group based in Zurich was rather unskilled, even though a motor insurance division was part of it.
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