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Last year already, Byton (synonymous with "Bytes auf Wheels") had introduced the prototype of its M-Byte SUV at the CES in Las Vegas (BILD report) and had amazed the public: such a poster does not show any signs. has never been in a car!
Now that the maturity of the series is getting closer: the company (1,500 employees) is building a production plant in Nanjing, China, producing up to 300,000 cars a year. M-Byte prototypes have been on the road since August 2018 and production is expected to start at the end of this year. At the CES in Las Vegas (January 8 to 11), the Chinese company with German roots presents the badpit of the series of its beginnings.
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As early as 2018, Byton introduced the M-octet prototype. At CES, a slightly modified version of the production is getting closer (photo) – Changes to the outer shell are still possiblePhoto: Andrey Sokolov / dpa
Even in the production version, the badpit remains gigantic! 48 inches, the display is large, so it measures about 1.25 meters wide. The dashboard has been slightly adapted due to safety rules and collisions, but the interior is still fully digital: the big screen in front of the front pbadengers always indicates left-of-way information, the rest of the zone is freely divisible: In traffic jams, yield the Navikarte pbadage in the middle of a movie streaming, otherwise the Navikarte can take the screen. Everything can be easily controlled by Yesterday, according to Byton. Alternatively, you can also use Alexa from Amazon for that. There is also a display on the steering wheel deflector (the airbag is below) and another touch control panel.
The Byton M-Byte is fully networked: the electric SUV (range of about 500 km) supports the new standard of ultra-fast 5G cellular communication, recognizes its pbadengers on the face, networks smartphones and the car and drove autonomously in a traffic jam.
Behind the company are, among others, the two former BMWs, Carsten Breitfeld and Daniel Kirchert. Their first car under the Byton brand is expected to cost around 40,000 euros. Initially, the market launch is planned in China. By mid-2020, the company will also come to the United States and some European countries.
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The K-Byte sedan is expected to arrive in 2021 on the marketPhoto: Andrey Sokolov / dpa
By Las Vegas, Byton also introduced the concept of K-Byte. He will be the second model on the platform and was introduced for the first time last summer. It should be ready for production in 2021, and a third vehicle is expected to arrive in 2023.
"Building and selling cars is an obsolete business model," said Breitfeld. As in the smartphone sector, they would use car equipment as a platform to sell digital offers and travel services to their customers. "It's the real business model of the future, that's why we built the company."
As a start-up, Byton is better prepared for this change than established auto companies: "A company with 150,000 to 250,000 employees will have a hard time completely rebuilding its business model."
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