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Beyond the meat wants to increase his profile. On Thursday, the El Segundo-based herbal food company started trading on the New York Stock Exchange, and on Friday, May 3, she will be distributing free samples across the country.
The promotion marks the company's 10th anniversary, according to a press release.
"Taste the future of protein on us," reads.
Beyond Meat is partnering with restaurants across the country for its Beyond Burger and beef crumbs used in tacos and burritos. Some of the biggest chains will participate in Friday's draw.
Carl's Jr. will be offering a complimentary Beyond Famous Star beverage with cheese at the purchase of a medium or large sized beverage to customers who will tell their waiters at the checkout "Happy Birthday Beyond".
Participating Del Taco establishments will donate Beyond Cheese or Avocado tacos for any purchase via their app, according to Beyond Meat.
On May 5, Del Taco announced a similar promotion on Cinco de Mayo. She will offer her guests a free Beyond Taco at $ 5 minimum purchase via her app that day.
Veggie Grill will give a free VG Beyond Burger from 3pm to 5pm. to reward members of the application on May 3.
Beyond Meat also sells its products in grocery stores and offers consumers a $ 3 coupon to use at participating retailers on May 3rd. The link is www.beyondmeat.com/BeyondDay
Beyond Meat's main challenger, Impossible Foods, also made the news this week by announcing that Burger King would become national with a Impossible Whopper by the end of the year.
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