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Apple nearly failed to broadcast its famous 1984 Super Bowl ad on the theme of dystopia, said former Apple chief executive John Sculley at Business Insider.
However, the advertisement managed to be broadcast and became one of the most famous commercials in history. The history of advertising production is the subject of the latest episode of the Business Insider podcast, Household Name. It examines why the announcement was almost not broadcast on television, controversies about filming and the impact of advertising on Apple in the 1980s.
The Household Name episode, "Apple 1984", is available on your favorite podcast app.
Here are some of the takeaways we learned about making the 1984 Apple Advertising:
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