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Each year, brands (secretly) compete to produce the most beautiful, creative and ultra-luxurious backpacks – also called hong bao -, which usually represent the animal of the year according to the Chinese zodiac.
Last year, we saw a host of adorable red envelopes on the theme of the year of the dog, but 2019 belongs to the pig. Let's take a look at some of the best luxury brand designs this year.
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Some brands have made the pig as pretty as possible.
1. Salvatore Ferragamo
The Ferragamo envelopes were adorned with golden pigs, surrounded by other natural motifs – possibly to hide the pig? Whatever it is, it is designed with taste.
2. Bottega Veneta
The deluxe brand brand luxury brand bag is simple but impressive, with just a piggy outline stamped in gold on a scarlet envelope.
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3. Shiatzy Chen
The Chinese fashion house always enchants us with its annual creations, and this year is no different. Her wraps this year are designed with pigs cleverly morphing into various Chinese fruits and vegetables – deliciously pretty!
4. Stuart Weitzman
One way to make a cute pig is to use a cartoon drawing, as is exactly what the shoe brand did: pig squiggles and traditional Chinese one-cent coins are all over red envelopes.
5. Tory Burch
Think of pretty pig-shaped envelopes in a bag in a bag when it comes to Tory Burch's this year's lazy packs. Stylized embossing shows large, stocky pigs facing each other in four different directions.
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6. Giuseppe Zanotti
Giuseppe Zanotti created a drawer-style box for his beautiful floral packages of Hong Kong, with a beautiful red leather stand concealed in the bottom drawer.
7. Bulgari
The luxury brand has placed its intricately designed envelopes in a laser cut stencil box. We are impressed!
8. De Beers
The diamond brand offered a box of premium milks with its clbadic flower emblazoned.
9. Times Square
A luxurious felt string bag contains these envelopes, each covered with patterns resembling intricate embroidery – a stylish nod to traditional Chinese fabrics.
10. Burberry
The Burberry luxury brand has etched its new logo on a thick, glossy paper to create envelopes that look like a purse.
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Some brands have completely ignored the pig and have opted for a floral / nature theme.
11. Lane Crawford
Designed by Michell Lie, runner-up of Lane Crawford's Creative Call Out Hong Kong 2017, these packages contain gorgeous Asian cherry blossom trees that seem to be painted directly on the envelope.
12. Tumi
These double-layer envelopes are carefully designed – the outer golden layer looks like a bamboo forest, superimposed on the traditional red paper.
13. Wynn Macau
The packages of the high-end hotel brand are made from thick, high quality red paper with finely detailed patterns. They look a lot like refined handbags.
14. Tiffany & Co.
The red of the envelopes clashes with the Tiffany Teal box, but there are pretty shamrocks in different shades of purple.
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15. Pacific Place
With a butterfly embossed on the front and an interesting flower cutout on the back that helps to close the envelope, Pacific Place has surpbaded this year.
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16. Shanghai Tang
The Chinese clothing brand, known for its traditional designs, encourages donors to help cut out piggy on each envelope to "wear" different "outfits", thanks to the variety of patterned cards provided with the packages. How we love these drawings!
17. Harry Winston
The luxury jewelry brand has reflected a lot in these beautiful envelopes that are among our favorites: they include a complex stencil depicting an adorable pig with a traditional Chinese motif, both the background and the main art.
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18. Cartier
With its clbadic leopard pattern inlaid in a flower, Cartier's packages embody luxury this year, with a golden envelope and a beautiful red stencil pencil.
19. port city
Lai see packages are usually square or rectangular, but this year, Harbor City has designed its envelopes to look like a Chinese-style handbag, with bold and colorful patterns.
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20. Tod's
The inspiration for the shoe brand's envelopes seems to come from large Chinese lattice doors featuring lanterns and geometric patterns. The stencil envelopes have an ultra-luxurious look and feel – what we like.
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