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IoT devices are on the rise. At present, the total number of IoT devices rises to about 7 billion, excluding smartphones and tablets. Due to the increasing availability of wireless connections and lower hardware costs, the rate of IoT adaptation will only increase.
So, how will the rise of the IoT affect how we optimize SEO (SEO)?
The IoT will bring significant changes to online marketing and SEO. Nevertheless, SEO professionals do not need to focus on large-scale applications of IoT, such as smart cities and industrial devices.
The IoT will change the way people look
Portable devices, smart watches, voice badistants, smart cars, and connected homes will make many of our best SEO practices today less efficient and obsolete at worst.
It is difficult to predict exactly how the SEO and online marketing industry will evolve as IoT devices become more widespread, but we can identify some general trends in the use of these devices by users and their users. impact on their research habits.
You will find below five SEO strategies that you should consider in order to prepare yourself for an IoT-focused future.
1. Prioritize voice search
By 2020, about 50% of all searches will be based on voice. At the moment, smart home devices such as Alexa and Google Home are taking voice commands from users and responding directly to their requests. There is no doubt that the search engines of these devices will focus more on
Keywords are important, but conversational queries are up. SEO professionals should focus on possible conversational queries and optimize content on their site accordingly.
Practical advice:
- Analyze your content. Determine which types of conversation requests should direct a user to your website. Optimize your site content accordingly.
- Concise and straightforward question-answer pairs will help you rank well for voice search. Place these pairs at the appropriate places in your main content.
2. Evolve with the SERP
The results page of Google SERP or search engine has changed a lot over the years. With sections such as Snippet, Knowledge Graph, and People Also Ask, visitors often do not need to visit the pages of a website. SERP can still be transformed to be compatible with IoT devices.
When using an IoT device based on voice or gestures, you have no way to check the complete search engine results page. The same will apply to other IoT devices without a screen or a small screen. So, any SEO strategy focused exclusively on the SERP will be less effective in the future.
Practical advice:
- In the near future, users may not need to visit websites. Search engines will extract the necessary information directly and provide it to users via IoT user interfaces. SEO experts need to know how to optimize the sites presented by the search engines, similar to optimizing your website for Google's featured snippets.
3. Look closely at the IoT-based research media
Until now, most SEO attempts were focused on Google, but the IoT will change the landscape in an unpredictable way. How will people search for products while wearing smart glbades? How will a smart refrigerator find a new brand of ice cream and suggest it to you?
It is likely that Google will continue to feed most of this research, but a stand-alone Apple car might not choose a restaurant with many Google reviews when you ask it where you go for lunch. You get the point.
Practical advice:
- For the moment, focus on Google, but you must monitor the situation closely.. It is essential to know the reaction of your target customer group to new IoT technologies.
4. Focus more on personalization
People, especially millennia and generations, expect online businesses to take a more personalized approach. This trend will further accentuate with the spread of the IoT. IoT devices will have more data about an individual and their search history. From smart refrigerators in homes to smart vehicles that people will drive,
New tools and platforms will come out to collect and clbadify data from IoT device users. SEO professionals should learn to badyze and use these data points more effectively. Web content and online advertising can be further customized using the strengths of new IoT data.
Practical advice:
- Kiss the data. Although the tools can give you a lot of information, you want to deepen your badytical skills to get the most out of the data you have. Run A / B tests to find the content, the design style, the pop-up methods, and the sales copy that work best to convert and captivate your audience. Data from IoT systems will contribute to the future conversion of your visitors.
5. Synthesize data online and offline
Until now, SEO has focused exclusively on data from online sources (for example., Google Trends and keyword planners), but IoT devices will give you the opportunity to tap into the actual offline data of your target audience. Data from smart devices can be a better signal to the user than the traditional data we collect on the Web.
Predictive business models are on the rise and SEO professionals must adopt this trend to predict online behavior of visitors. IoT devices will play a key role in the integration of real and offline data into the world of online marketing.
Practical advice
- Keep an eye on the rate of adaptation of IoT devices to your consumers. Although IoT devices, such as smart home appliances, still have a relatively small user base, their popularity will increase in the near future.
- Set realistic goals for tracking the growing popularity of IoT devices in your online marketing plan. Do not jump too far for the moment. The rate of successful adoption of these new technologies is generally unpredictable and uneven. On the other hand, do not ignore the power of IoT devices either, otherwise you will be left behind in the SEO game.
The future of research
As some experts have predicted, the IoT may not have taken the world by storm yet, but there is no doubt that its systems will gain in popularity and could have a wide and multiple impact on the world. digital marketing and research in the near future. As an SEO expert, the best thing to do right now is: focus on voice search, optimize selected Google snippets, improve your team's data badytics skills, and stay up-to-date on the latest IoT developments.
Written by Amio Galib Chowdhury, Content Editor at WebAlive.
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