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“The message seems clear, consumers want to switch existing providers and take the call from a mobile handset,” said Andreas Bernstrom, CEO of Rebtel.
San Francisco, United States and Stockholm, Sweden (PRWEB)
September 28, 2010
Rebtel, the world’s largest independent mobile phone company, today announced the first part of a two-part survey conducted in September 2010 on its behalf by Harris Interactive Online, which measured consumer sentiment about services and long distance providers.
According to responses, a strong majority (56%) of American adults who make international phone calls would change the way they make them. The study also found that more than 2 in 5 adults (43%) say they would use their mobile phone to make these calls. “The message seems clear, consumers want to switch existing providers and take the call from a mobile handset,” said Andreas Bernstrom, CEO of Rebtel.
Among adults who said they would switch to their cell phones, 19% said they would use special long distance plans, while 16% said they would use their mobile phone using regular calling rates operators. A surprising 11% said they would use a VoIP service / application.
“This represents a major opportunity for businesses and services to call in to capture the majority of the US consumer market. Our results show that international calls constitute a large open market for innovative and inexpensive calling services, and will allow services like Google Voice to pose a real threat to operators. “
In terms of video calls, 14% of Americans said they currently make them, and 34% of respondents said they would be willing to pay a monthly fee. “This opens up a new non-ad-based revenue model for providers like Skype looking to monetize their video services,” Bernstrom said. Of those who answered “yes” to these calls, 15% said they would. be willing to pay less than $ 5, 7% saying they would be willing to spend between $ 5 and $ 10 per month. 6% said they would spend more than $ 10, and 6% said they would willing to pay whatever the cost.
Of those who answered “ yes ” to paying monthly charges for these calls, 44% said they would be willing to pay less than $ 5, with 21% saying they would be willing to spend between $ 5 and $ 10. USD per month. 18% said they would spend more than $ 10 and 17% would be willing to pay whatever the cost.
This survey was conducted online in the United States by Harris Interactive on behalf of Rebtel from September 1-3, 2010 among 2,258 adults aged 18 and over. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For the full survey methodology, including weight variables, please contact Eric Gonzalez at [email protected].
About Rebtel
Rebtel is the world’s largest independent mobile phone company. Rebtel customers can use any phone in over 50 countries to call anywhere in the world for just pennies per minute or for free between Rebtel’s 50 countries. There are no monthly fees, no connection fees or hidden fees to use Rebtel. For more information or to get started using Rebtel, visit http://www.rebtel.com.
About Harris Interactive
Harris Interactive is one of the world’s leading personalized market research companies, leveraging research, technology and business acumen to turn insightful insights into actionable forecasts. Known for the Harris Poll and for its innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, foodservice and consumer products. Serving clients in more than 215 countries and territories through our North American, European and Asian offices and a network of independent market research firms, Harris specializes in providing research solutions that help us – thus as our customers – to stay ahead of the future. For more information, please visit http://www.harrisinteractive.com.
Contacts:
Eric Gonzalez
VSC PR for Rebtel
415-272-0836
eric (at) vscconsulting (dot) com
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