Snapchat is working on new music rights business to allow users to add songs to their snaps

While TikTok is slowly encroaching on its "cool kids" territory, Snapchat is apparently looking to enter into new rights agreements with major music labels, which would allow Snap users to add popular songs to their snapshots.

As reported by Variety:

"[Snapchat] Sony Music Entertainment, Universal Music Group and Warner Music Group – licensed song catalogs for the Snapchat application, according to two industry sources familiar with the discussions. "

TikTok, thanks to previously negotiated agreements with musical.ly (that TikTok has replaced), already allows users to add songs to their clips, while Facebook has also made agreements with various labels, allowing it to use various popular tracks. According to Variety, Snap does not seek to create a streaming music service to compete with Spotify or Apple Music, but only seeks to enable the sharing of music clips via Snap, providing more user tools and more visibility to artists.

As it was noted, TikTok has shone in recent months with Snapchat's youth, despite the renewed interest of the latter with its baby and gender goals.

Since so many of TikTok's publications are music-centric (much like Vine before), it makes sense that Snap seeks to add the same thing – or at least diversify its offerings with music-related tools to stay in touch. phase.

How, exactly, Snap would use excerpts of songs is not clear, but you hope that the company will be able to provide creative tools to capitalize on such snippets and maximize attention.

The other side of the coin is that if Snapchat simply ignores the threat posed by TikTok, it could become a much bigger concern. So, really, just as Facebook has been trying to curb Snapchat's growth, Snap is now looking to do the same with TikTok.

But will it work? It all depends on how Snapchat uses these offers, if it is actually able to establish them. We will probably see more on this front in the very near future.