[ad_1]
Copyright of the image
Getty Images
The advertising watchdog has banned Marnie Simpson from promoting the "dangerous" sale of fancy contact lenses.
The former Geordie Shore star posted photos on her Instagram account in September and October 2018 to promote her own line of lenses with iSpyEyes.
Under the law, contact lenses can only be sold under the supervision of a doctor, an optometrist or a licensed optician.
iSpyEyes contends that they have not broken any laws.
The company states that its lenses are not covered by the Opticians Act 1989 because they are not designed to correct, correct or relieve vision deficiencies.
However, the Advertising Standards Authority points out that the law was amended in 2005 to include all contact lenses, even novelties.
"We had not seen any evidence that the lenses were sold by or under the personal supervision of a licensed optometrist, licensed dispensing optician or licensed physician."
"It was therefore illegal to sell them on the website ispyeyes.com to UK consumers."
Marnie Simpson's response, through her lawyers, points to the FAQ section of the iSpyEyes website where it says "… you should visit your optician for a goal adjustment before Purchase because all our goals are one size fits all ".
Eyecare Trust states that contact lenses rest directly on the surface of the eye, so the risk of infection and trauma or injury is high.
According to them, ill-fitting lenses could all lead to eye infections, corneal ulcers, abrasions and even vision loss.
While the NHS website warns people not to "wear contact lenses, including fancy lenses, that are not fitted properly to your eyes".
Newsbeat, a spokeswoman for reality TV, gave this answer: "Marnie takes seriously the concerns expressed and will treat ASA's decision in the proper manner."
This is not the first time she gets caught by the rules of advertising.
Copyright of the image
Pennsylvania
Two images uploaded by Marnie Simpson in June 2017 should have been identified as ads.
In 2017, she posted photos on Snapchat products of Diamond Whites, a whitening company and iSpyEyes, without specifying that it was about commercials.
It was established that it was a violation of the rules banning hidden advertising on social media and that it was the first case of the kind involving Snapchat.
The two companies involved agreed to ensure that the hashtag #ad appears alongside the advertisements they will produce in the future.
Follow Newsbeat on Instagram, Facebook, Twitter and Youtube.
Listen to Newsbeat live at 12:45 and 17:45 on weekdays – or listen again right here.
[ad_2]
Source link
