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Alibaba is a Chinese e-commerce giant and its founder, Jack Ma, is the richest man in the country.
It is often compared to Amazon, but Amazon does not take into account the extravagance of Alibaba's events. His annual show "Singles Day" exceeds Amazon Prime Day for sales. Last year, he presented a performance by Mariah Carey and a Cirque du Soleil issue.
Read more: We went to Alibaba's extravagant 24-hour shopping party, unlike anything in America, with a performance by Mariah Carey and a Cirque du Soleil issue dedicated to online shopping. Here's what it reveals about the future of retail.
This kind of ceremonial show is not only part of Alibaba's marketing, it is rooted in its corporate culture. Every year, the company celebrates "Ali Day" to pay tribute to its employees and their families.
Some of the celebrations look like a typical business day, with playgrounds for kids' employees and sports games for staff. But the centerpiece of the day is the mbad marriage of employees, celebrated by Jack Ma himself.
Here is a glimpse of life in Alibaba group weddings.
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