Baskin Robbins getting a makeover



[ad_1]

The new Hawkins ice cream seal.
The new Hawkins ice cream seal.
Image: Netflix

The third season (series?) Strange things knock on us, which means it's time to do some marketing.

Nowadays, one of the main marketing trends is to transform real places into replicas of fiction spaces. We want to live our fictions, hang out inside them, eat food and breathe the air that make our favorite characters. We are fascinated by the ability to create strange and hyperreal liminal spaces that break the boundaries between fiction and reality. That said: Baskin Robbins is Ahoy Scoops!

Scoops Ahoy is the ice cream shop that will be one of the most important venues of the third season of the show. This is the link between some of the best Netflix ads for the show. As stated by Bloody Disgusting, some Baskin Robbins stores are morphing to resemble the Faircourt Mall shopping mall, dressing employees and places to invite customers into the world of Strange things.

Ice cream? Nostalgic television shows? What could be better together? Bloody Disgusting offers great pictures of one of the pop-ups. You will discover the delicious Scoops Ahoy treats they have here. And there is even an exclusive Funko Pop!


For more information, make sure to follow us on our new Instagram @ io9dotcom.

[ad_2]
Source link