IPR introduces weekend as part of the accreditation program

General News on Tuesday, June 4th, 2019

Source: ghananewsagency.org

2019-06-04

The Directorate of Public Relations Institute (IPR) of Ghana has set up a weekend-based program to allow members outside Accra to take part in its annual professional accreditation program.

The program, scheduled to begin on Monday, June 3, meets the Institute's fundamental objective, which is to train public relations professionals and build the capacity of its members to effectively meet the needs of institutions. corporate, personal profiles.

Henry Nii Dottey; The honorary secretary of IPR and program coordinator, APR, said that this introduction responded to a request by practitioners outside Accra to participate in the program on weekends instead of using their annual leave, which was destined for rest.

He added that the Institute had examined the content of the accreditation program to meet the changing needs of the profession and to deal with the complex nature of businesses.

He stated that some of the new courses introduced for the 2019 accreditation program involved content management, leadership and management, as well as improving the course content of some of the existing topics.

He stated that the communications landscape is evolving rapidly and that communication practitioners need to be aware of new developments, best practices and applications, especially new technologies.

The program was designed to meet these needs with seasoned communication practitioners facilitating discussions on strategic public relations management, public relations writing, integrated communication, etiquette and protocol, management of communications media and the law and ethics of new technologies and public relations.

Mr. Dottey explained that members wishing to climb the professional ladder must pbad the exams, while members with at least 10 years of experience in the profession wishing to be exempted from examinations must submit a case study on public relations. related question and have an interview.

The program coordinator stated that a successful candidate at one of the examinations would lead to the admission of the member into the badociate member category and that a candidate received at level two would obtain accredited membership status, which would give them the right to use the initials APR at the end of the month. their names to indicate their professional status.

He encouraged all practitioners to access the category of accredited members to take advantage of the accreditation program and also urged those who claimed the weekend to make the most of the opportunity offered.

The program, which began June 3, will conclude on July 3 with exams scheduled for July 15-19, 2019.