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Platoon & nbsp; is the latest consumer technology company to have filed a confidential IPO. Photographer: Johannes Berg / Bloomberg
© 2018 Bloomberg Finance LP
Peloton announced Wednesday it has filed with the Securities and Exchange Commission an initial public offering for savings, the latest in a series of companies specializing in consumer technology aimed at testing the markets. public. The announcement follows news stories last year that the manufacturer of connected fitness devices was considering an IPO.
The company filed regulatory filings confidentially, taking advantage of a law initially designed for small businesses to maintain the confidentiality of their prospectuses until shortly before the sale of the shares. We work, Soft and Pinterest. Platoon raised more than $ 900 million in funds and was valued at $ 4.15 billion after its last campaign in August, according to PitchBook. He did not communicate the price and the number of shares to offer.
IPOs for consumer technology have had mixed success this year. The action PINS (PINS) is up 31% from the price of its IPO. Uber (UBER) spent weeks below the price of its IPO before closing Wednesday at $ 45. Lyft shares (LYFT) are down 12% from the IPO price.
Peloton, based in New York, entered the fitness market in 2012 as a solution for solo home training. the "Netflix for fitness" The company was created by John Foley, Yony Feng, Tom Cortese, Graham Stanton and Hisao Kushi. Bicycles and treadmills, which cost $ 2,245 and $ 4,295 respectively, are equipped with large touch screens that allow users to connect to live and recorded courses. Users must purchase a $ 39 / month subscription to access courses.
Since the first bike sold in 2014, Peloton has sold more than 400,000, according to reports, and has sparked a cult among celebrities like David Beckham and Hugh Jackman. He took out his treadmill in 2018. Peloton competes with Flywheel and SoulCycle, companies offering traditional group cycling courses, while competitor Echelon offers connected bikes.
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Platoon is the latest consumer technology company to have filed an initial public offering for confidential savings. Photographer: Johannes Berg / Bloomberg
© 2018 Bloomberg Finance LP
Peloton announced Wednesday it has filed with the Securities and Exchange Commission an initial public offering for savings, the latest in a series of companies specializing in consumer technology aimed at testing the markets. public. The announcement follows news stories last year that the manufacturer of connected fitness devices was considering an IPO.
The company filed regulatory filings confidentially, taking advantage of a law initially designed for small businesses to maintain the confidentiality of their prospectuses until shortly before the sale of the shares. We work, Soft and Pinterest. Platoon raised more than $ 900 million in funds and was valued at $ 4.15 billion after its last campaign in August, according to PitchBook. He did not communicate the price and the number of shares to offer.
IPOs for consumer technology have had mixed success this year. The action PINS (PINS) is up 31% from the price of its IPO. Uber (UBER) spent weeks below the price of its IPO before closing Wednesday at $ 45. Lyft shares (LYFT) are down 12% from the IPO price.
Peloton, based in New York, entered the fitness market in 2012 as a solution for solo home training. the "Netflix for fitness" The company was created by John Foley, Yony Feng, Tom Cortese, Graham Stanton and Hisao Kushi. Bicycles and treadmills, which cost $ 2,245 and $ 4,295 respectively, are equipped with large touch screens that allow users to connect to live and recorded courses. Users must purchase a $ 39 / month subscription to access courses.
Since the first bike sold in 2014, Peloton has sold more than 400,000, according to reports, and has sparked a cult among celebrities like David Beckham and Hugh Jackman. He took out his treadmill in 2018. Peloton competes with Flywheel and SoulCycle, companies offering traditional group cycling courses, while competitor Echelon offers connected bikes.
