Champions League triumph in Liverpool must be the catalyst for the Reds' revival as a superpower on and off the field

It's a story that has infiltrated Liverpool's legendary legacy.

Twenty-four hours after the most remarkable and hardly credible return in the history of the Champions League final, the club's official store remained closed.

The famous renaissance of Liverpool after scoring three goals against a vaunted AC Milan team was celebrated long into the night of Merseyside on May 25, 2005.

However, the next day, Liverpool was just not open.

A glorious opportunity to capitalize on the incredible scenes of Istanbul was wasted, not a penny going through the crates.

Fourteen years later, Liverpool learned his lesson.

In recent years, the club has adopted the absolute and unmistakable principle that football is now an activity as much as a sport.

The Reds no longer hang around and do not drag their feet on the commercial side of Anfield's operation, which has the effect of making business thrive.

Liverpool's out-of-the-field growth is in line with the continued success of Jurgen Klopp, a recent report worth more than £ 1 billion to the club.

Last year, they took a very tentative approach to buying the club to really lose £ 2 billion. This would have been the biggest redemption in the history of football.

This decision was never successful, but the very fact that these figures were discussed was evidence of the upward trajectory that Liverpool continued to experience.

For Fenway Sports Group – which bought the club for £ 300 million as New England Sports Ventures in October 2010 – the result is spectacular.

The investment of the American property group has proven incredibly astute – and Saturday's events in Madrid are just beginning.

While the Reds' fifth triumph in the European Cup has not been exploited off the field, the 2-0 win over Tottenham last week will be the catalyst that will propel the club to the top of the sport, both from sporting point of view only from a commercial point of view.

A quick look around Europe at the present time shows very few places as attractive as Anfield.

On the pitch, the emerging Reds are now well positioned to challenge Manchester City at the top of the Premier League for years to come, with most of the winning group in the Champions League tied to long contracts.

Mohamed Salah, Sadio Mané, Roberto Firmino, Andy Robertson, Trent Alexander-Arnold and Jordan Henderson are all bound by a long-term contract at Anfield, while Alison Becker, Naby Keita, Fabinho and Xherdan Shaqiri are to their credit since less than a year. .

In short, Liverpool has never been so well placed to launch an attack on all fronts in the last 30 years.

Outside the field, the growth and expansion of all facets of the football club continues at a certain pace.

The commercial side of Anfield has flourished in recent years, largely under the direction of General Manager Billy Hogan, and Liverpool now has 31 sponsors, according to their official website.

In February, the club announced record financial results of pre-tax profit of £ 125 million.

The accounts showed that the turnover had soared to the club up to 25%, an annual increase of £ 90 million to £ 455 million.

This figure had already been revealed after the sale of Luis Suarez in Barcelona for 75 million pounds in July 2014.

The Friday unveiling of the new absence kit marks the latest installment of their current deal with New Balance and the Reds remain confident that their new deal will reach the approximate figure of £ 75 million a year they're looking for.

Discussions are continuing with different manufacturers, with Liverpool looking for parity with the current Manchester United contract with Adidas and the Reds bargaining in a strong position in future talks.

The € 750 million United deal on Adidas is the biggest in British sports history, but Liverpool thinks they are now able to match at least one such figure.

The new contract – the one with which it will eventually be agreed – will be the most lucrative in Anfield's history and will rightly place it alongside other sports giants.

This will suit a club that has now regained its football superpower status.