Molly Battin Appointed Director of Corporate Marketing at WarnerMedia – Variety

She will report to Keith Cocozza, senior vice president of marketing and communications for the company. Battin is responsible for leading the company's branding strategy and brand management. He will also oversee a team responsible for coordinated portfolio marketing, agency management, cross-promotion planning, media production and presentation services.

Battin was most recently Executive Vice President and Global Head of Corporate Communications and Marketing at Turner.

"Molly is a brilliant marketing strategist with a proven track record in creating and evolving global brands," Cocozza said in a statement. "I look forward to working with her to develop a complete corporate identity for WarnerMedia."

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Battin joined Turner in 2000. In her most recent role, she was responsible for brand reputation, internal and external strategic communications, media planning and purchasing, media relations, and media relations. publicity. Previously, she held the position of Head of Brand Strategy, and prior to that, Head of Media and Business Intelligence, responsible for leading and evolving the company's activities in areas such as creation, media planning and badet management.

In other roles, she has been executive director of upwave, the entertainment brand created by Turner to explore market opportunities in digital and television content focused on health and lifestyle. Executive Vice President of Brand Development and Digital Platforms for TBS, TNT and Turner Clbadic Movies; National Marketing Manager for CNN and CNN Headline News; and a vice president of strategic marketing at CNNfn.

Prior to joining Turner, Battin was vice president of marketing for EzGov, Inc., an Atlanta-based e-government company. In addition, she has served as brand management for The Coca-Cola Company and advertising account management at Bates USA and D'Arcy, Mathis, Benton and Bowles, New York. Battin earned a BA in American History from Princeton University and an MBA from Northwestern University. She lives in Atlanta with her husband and three children.