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Despite its worldwide reputation as a fast food chain known for its propensity for chicken, KFC has finally entered the vegan diet market.
The Kentucky Fried Chicken, which bears its name since its inception in 1952, announced Thursday the launch of a vegan chicken burger in the UK.
Burger "The Imposter" replaces KFC's typical chicken bad fillet with a Quorn filet wrapped in herbs and spices from the Colonel's original recipe.
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The burger is served with vegan mayonnaise, fresh iceberg lettuce and an iced roll.
KFC is scheduled to test the burger "The Imposter" in some restaurants in London, Bristol and the Midlands from June 17 for a period of four weeks.
The vegan burger & # 39; Imposter & # 39; (KFC)
Victoria Robertson, vegetable enthusiast at KFC UK and Ireland, said her "unfair" vegans had been "deprived of the incredible taste of KFC until now".
"That's why we worked hard to perfect 'The Imposter', a vegan burger the colonel would be proud of," says Robertson.
The news about KFC's vegan hamburger, which will be available soon, has delighted many vegan gourmands.
"Officially excited", a person tweeted.
Tony Davison, head of international catering and fast food restaurants at Quorn in Quorn, said the company "could not believe" the idea of a KFC vegan burger.
"But we did it. By working with KFC, we have created a tailor-made net, created by Quorn, that does justice to the colonel's recipe, "says Davison.
"We do not doubt that KFC fans will love the modern version of a favorite on the part of a finger licked."
Dawn Carr, director of vegan business projects at Peta, described the launch of The Imposter burger as "a wonderful chuckle".
1/13 Miley Cyrus
The pop singer is a pbadionate advocate of animal rights, telling Vanity Fair In 2019, his diet also reflected his fashion choices: "I challenge the system more than ever, choosing to live as a sustainable vegan activist means wearing more vintage (less wasting, loving the pieces longer"), playing with materials and technology, and making custom vegan pieces with some of my favorite designers. "
AFP / Getty Images
2/13 Alicia Silverstone
the No idea The star became vegan soon after wrapping the hit film of the 1990s and has since been a pbadionate animal rights activist. In a video for Compbadionate Meals in 2017, she said, "Knowing the truth about where our food came from was bothering me so much, and once you see it, there's no way back for me."
Getty Images
3/13 Simon Cowell
The music mogul revealed in a recent interview with The sun that he decided to abandon animal products earlier this year "on a whim", adding that he felt much better as a result.
Getty Images
4/13 Venus Williams
"I started for health reasons," Williams said Health in 2019. "I was diagnosed with an autoimmune disease and wanted to maintain my performance on the court.After I started, I fell in love with the concept of feeding your body the best way Not only does it help me out the court, but I feel I'm doing the right thing for me. "
Getty Images
5/13 Natalie Portman
The US-Israeli actor decided to become vegan eight years ago, after learning more about the environmental consequences of consuming animal products. Speaking at the Environmental Media Awards 2017 Awards ceremony, she said: "Industrial farming is responsible for most of the air pollution, of the air pollution. water and soil – which also disproportionately affects our poor communities, so we need to make decisions three times a day, what we do with our planet, and you can make a difference even once a day or once a week choosing not to eat animals or animal products. "
AFP / Getty Images
6/13 Beyonce
While she chose to consider herself to be herbal rather than vegan, the singer from "Halo" suffered a 22-day vegan challenge with her husband Jay-Z in 2013 and reportedly continued the diet ever since. Write in the preface of The Greenprint: herbal diet, better body, better world By Marco Borges, the couple says, "We used to think that health was a diet – some worked for us, some did not, and once we considered health as the truth, Instead of a diet, it has become for us a mission: to share this truth and this lifestyle with as many people as possible. "
Getty Images for Coachella
7/13 David Haye
The British boxer praised the virtues of veganism in an interview with The daily telegraph in 2016: "Much of the meat that people eat has been genetically modified, or if it is not the case, the animal's food has been fed.It is difficult for a human being to transform it better and stronger than ever. "
Getty Images
8/13 Ariana Grande
The singer of "Dangerous Woman" announced that she would become vegan in November 2018. Sending to The daily mirror in a recent interview, she explained: "Much of the meat that people eat has been genetically modified, or if it is not the case, the food that the animal has been fed has been consumed." is difficult to transform by a human being, so cutting it out has made me feel immediately better and stronger than ever before. "
AFP / Getty Images
9/13 Ellie Goulding
The British singer has been playing veganism for a while, she has been a vegetarian for seven years. Talk to The cup in 2018, she revealed that she "will never eat fish or meat" and that she eats mostly vegan diets.
Getty Images
10/13 Mike Tyson
The former heavyweight boxing champion revealed that he had become vegan in 2010. "I would have liked to be born like this," he told Fox News in 2011. " When you discover the processed products you eat, I wonder why I was crazy all these years. "
Getty Images
11/13 Jessica Chastain
the Dark Zero Thirty The star decided to become vegan about 13 years ago because of the lack of energy. S addressing W magazine in 2017, she said: "Being vegan was not what I wanted to be, I was really listening to what my body was telling me."
Getty Images
12/13 Rooney Mara
Mara is vegan for eight years and tells Harper's Bazaar in 2018 "it's better for health and the environment."
Getty Images
13/13
Reality TV star Kim Kardashian West revealed that she had started eating an herbal diet on Instagram in April 2019. Sharing two photographs of vegan dishes in her Instagram story, the 38-year-old woman wrote : "I eat everything that is herbal when I'm at home."
Getty
1/13 Miley Cyrus
The pop singer is a pbadionate advocate of animal rights, telling Vanity Fair In 2019, his diet also reflected his fashion choices: "I challenge the system more than ever, choosing to live as a sustainable vegan activist means wearing more vintage (less wasting, loving the pieces longer"), playing with materials and technology, and making custom vegan pieces with some of my favorite designers. "
AFP / Getty Images
2/13 Alicia Silverstone
the No idea The star became vegan soon after wrapping the hit film of the 1990s and has since been a pbadionate animal rights activist. In a video for Compbadionate Meals in 2017, she said, "Knowing the truth about where our food came from was bothering me so much, and once you see it, there's no way back for me."
Getty Images
3/13 Simon Cowell
The music mogul revealed in a recent interview with The sun that he decided to abandon animal products earlier this year "on a whim", adding that he felt much better as a result.
Getty Images
4/13 Venus Williams
"I started for health reasons," Williams said Health in 2019. "I was diagnosed with an autoimmune disease and wanted to maintain my performance on the court.After I started, I fell in love with the concept of feeding your body the best way Not only does it help me out the court, but I feel I'm doing the right thing for me. "
Getty Images
5/13 Natalie Portman
The US-Israeli actor decided to become vegan eight years ago, after learning more about the environmental consequences of consuming animal products. Speaking at the Environmental Media Awards 2017 Awards ceremony, she said: "Industrial farming is responsible for most of the air pollution, of the air pollution. water and soil – which also disproportionately affects our poor communities, so we need to make decisions three times a day, what we do with our planet, and you can make a difference even once a day or once a week choosing not to eat animals or animal products. "
AFP / Getty Images
6/13 Beyonce
While she chose to consider herself to be herbal rather than vegan, the singer from "Halo" suffered a 22-day vegan challenge with her husband Jay-Z in 2013 and reportedly continued the diet ever since. Write in the preface of The Greenprint: herbal diet, better body, better world By Marco Borges, the couple says, "We used to think that health was a diet – some worked for us, some did not, and once we considered health as the truth, Instead of a diet, it has become for us a mission: to share this truth and this lifestyle with as many people as possible. "
Getty Images for Coachella
7/13 David Haye
The British boxer praised the virtues of veganism in an interview with The daily telegraph in 2016: "Much of the meat that people eat has been genetically modified, or if it is not the case, the animal's food has been fed.It is difficult for a human being to transform it better and stronger than ever. "
Getty Images
8/13 Ariana Grande
The singer of "Dangerous Woman" announced that she would become vegan in November 2018. Sending to The daily mirror in a recent interview, she explained: "Much of the meat that people eat has been genetically modified, or if it is not the case, the food that the animal has been fed has been consumed." is difficult to transform by a human being, so cutting it out has made me feel immediately better and stronger than ever before. "
AFP / Getty Images
9/13 Ellie Goulding
The British singer has been playing veganism for a while, she has been a vegetarian for seven years. Talk to The cup in 2018, she revealed that she "will never eat fish or meat" and that she eats mostly vegan diets.
Getty Images
10/13 Mike Tyson
The former heavyweight boxing champion revealed that he had become vegan in 2010. "I would have liked to be born like this," he told Fox News in 2011. " When you discover the processed products you eat, I wonder why I was crazy all these years. "
Getty Images
11/13 Jessica Chastain
the Dark Zero Thirty The star decided to become vegan about 13 years ago because of the lack of energy. S addressing W magazine in 2017, she said: "Being vegan was not what I wanted to be, I was really listening to what my body was telling me."
Getty Images
12/13 Rooney Mara
Mara is vegan for eight years and tells Harper's Bazaar in 2018 "it's better for health and the environment."
Getty Images
13/13
Reality TV star Kim Kardashian West revealed that she had started eating an herbal diet on Instagram in April 2019. Sharing two photographs of vegan dishes in her Instagram story, the 38-year-old woman wrote : "I eat everything that is herbal when I'm at home."
Getty
Last month, KFC alluded to projects for an alternative to herbal chicken in its menu.
Kevin Hochman, KFC's US president, said the company "is meeting with the big alternative protein suppliers to understand the market and its future."
Earlier this year, Burger King launched its Whopper vegetarian burger, dubbed the "Impossible Whopper".
The herbal burger was available in 59 Missouri stores in the United States.
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Here are all the KFC restaurants where the burger "The Imposter" is being tested:
- Bristol – Fish ponds
- Bristol Bradley Stoke
- Bristol – Winterstoke Road
- Bristol – Eastgate Retail Park
- Bristol – Avonmeads Retail Park
- Bristol – Shield Retail Park
- Bristol – Keynsham
- Bristol – Hengrove Leisure Park
- Bristol – The site of the chaussée de Cribbs
- Birmingham – Great Bridge Retail Pk
- Bloxwich – Leamore Lane
- Cannock – Orbital Retail Park
- Tamworth – Ventura Retail Park
- Tyburn – Kingsbury Road
- Walsall – Junction Services 10 M6
- Walsall – Park Street
- Dudley – Merry Hill Food Court
- Stourbridge – St Johns Road
- Dudley – Merry Hill Drive Thru
- London – Gloucester Road
The burger "The Imposter" will cost £ 2.99 alone and £ 3.49 with a drink.
KFC will also test a vegetarian dish, "The Southern Fritter Stacker", in the form of a hamburger, an envelope and a rice box from July 15, at the same locations.
To find out all about the biggest vegan food launches this year, click here.
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