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Eunice Hilda Ampomah, RNG
Accra, 13 June, GNA – MTN Ghana, as part of
staff volunteer program "Y'ello Care", formed Thursday youth
entrepreneurs on how to use digitization and social networks to develop their
companies.
The training program to enlighten
start-up to know the benefits of using social networks such as Facebook,
Whatsapp, Twitter and LinkedIn to communicate and serve customers.
Mr. Dario Bianchi, digital consultant with
MTN Ghana, who gave a presentation on digital marketing, said that digitization
helped business men and women to talk to their customers whenever necessary.
Using digital tools in businesses, it
said, helped the company players to know exactly how much has been the return to the market
investment, test an idea and get feedback from hundreds of customers
less than 48 hours.
He noted that this could also help businesses
measure any stage of the customer's journey, such as loyalty,
awareness and consideration of a product, and how much he or she was willing to
defender of a mark.
"The goal of all companies is to make their
Customers recommend or recommend their products to others and this does not matter
what you do or how much your budget is, you need to know who your client is, "
he said.
"If you know your customers, it's easier to
find sustainable ways to stimulate growth. "
Currently, the country has 10.32 million
Active Internet users represent 35% of the total population, he said.
The total number of active mobile internet
9.37 million users in the country, a percentage of 31%.
percent of the total population, which is why companies need to reach
Bianchi said many of their customers are using the Internet to generate growth.
He advised companies to take simple actions.
inquiries to find out what customers think of their products as well as the
uniqueness of their services, which was lacking in other companies.
The digital consultant advised companies to
always satisfy the customer, welcome change, deliver frequently, work together,
trust and support each other within the organization to stimulate growth.
Usually, companies focus on the introduction
new products, thereby ignoring the quality of existing products, which was a
threat to the growth of the organization, he said.
So he called the contractors
pay attention to the improvement of their existing products so as not to lose
their loyal customers.
"You can not ignore the complaints of your
customers. You must manage negative comments to get positive feedback. "
GNA
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