Facebook acquires the Indian e-commerce market Meesho to expand its operations in the Indian market

India, with 1.4 billion citizens, has become the next battleground for social media applications and tools. All platforms are now looking for ways to tap into the emerging Indian market, where adoption of the Internet is growing rapidly.

Indeed, Facebook now has more users in India than in the United States, while the country is also the second largest market for LinkedIn (behind the United States) and the third largest for Instagram . And with only about 25% of Indian adults connected to the Web and India becoming the world's second largest market for smartphones, the potential over time is considerable.

That's why this new Facebook initiative is hardly surprising.

The social network announced this week that it has acquired the Indian Meesho trade market to strengthen its presence in the rising Indian market.

As reported by TechCrunch:

"Meesho is an online marketplace that connects sellers to customers on social media platforms such as WhatsApp. The four-year-old company says it has a network of more than 2 million resellers that focus on clothing, appliances and electronics. "

This acquisition will allow Facebook to better connect to e-commerce opportunities in the region – which could become increasingly important as Facebook also seeks to deploy its cryptocurrency GlobalCoin – initially focused on remittances to the Indian market – in the coming months.

If the Facebook platform payment process works, the company could quickly create its own platform-based market and become an essential utility to connect Indian users with quick and easy payments, in different forms. This could then be extended to purchases, with a platform like Meesho facilitating purchases and platform sales via GlobalCoin, helping to fuel the next big change for Zuck and Co.

The Facebook GlobalCoin has applications in all regions, but if Facebook can make it a key part of the Indian market, it will be a huge gain and will give a tremendous boost to the currency and network of the Facebook platform to l & # 39; future.

Moreover, according to TechCrunch, Facebook is also open to seeking additional investments in other startups that are building unique solutions for the Indian market.

If you are wondering why the new social platform features are first offered to Indian users, you can expect that India will focus more and more on the future, each platform seeking to strengthen its presence and maximize its potential through these new technologies. Internet users.