Hot Wheels, emblematic of Mattel, goes digital | UNITED STATES TODAY & # 39; HUI



[ad_1]

Hot Wheels is ready to move closer to the new century.

And if 19 years after the beginning of the millennium? Mattel is finally ready to do some retail work and reintroduce America's best-selling toy. And Apple, Amazon and Target are online to participate.

Mattel has reinvented the venerable line of toys under the name of Hot Wheels, a physical toy that now connects to video playback via a smartphone and tablet application.

The Apple Store has attracted an exclusive window of the next 30 days to present the toy and retail it.

Subscribe to the US TODAY HUI: http://bit.ly/1xa3XAh
Learn more about this topic and other topics from the United States today: https: //www.youtube.com/playlist? List …
USA TODAY broadcasts local and national news, sports, entertainment, finance, technology and more, through award-winning journalism, photos, videos and virtual reality.

[ad_2]
Source link