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From lean swimsuits as they laze by the pool during the day to glamorous evening wear as they continue to lounging by the pool at night, the stars of Love Island are never caught and do not look their best.
But what viewers do not see is the extra help provided to each singleton by a dedicated team of stylists who work tirelessly behind the scenes to make them ready to photograph.
While each cast member visits the villa with his own suitcase of treats from home, they are not supposed to recycle the same clothes for three months in Mallorca.
Instead, each islander receives a weekly package of treats from outside retailers – perfectly tailored to their tastes and needs.
It's a difficult life.
And as the popularity of the ITV2 dating series has skyrocketed over the years, fashion retailers are trying to give the chance to see their summer collections on screen every night to an audience of millions of people.
This year, the I Saw It First retailer won the coveted contract from Love Island's official fashion partner.
The team behind the online retailer has now explained how they can keep the islands at their best during the series' many twists and turns.
Public relations manager James Apsley-Thomas explained that each competitor had a secret meeting with the team before entering the salon to give them an idea of their individual style.
James told the Sun: "We set up a fake showroom in London and it was our entire collection of swimsuits, daywear, eveningwear, accessories and shoes.
"One by one, the girls went through the collection with us and told us what they liked and did not like, what trends they had or not, just to get an idea of their style."
After the consultation, the stylists get to work creating looks for each islander who takes the villa with them.
Then, each week, the brand offers another package of candies to lucky stars to keep their appearance on the screen.
James explained, "Once a week, as a brand, we are depositing a bag of clothes with 15 items that were new this week.This is a bespoke package for this girl. between six girls, that's about 60 to 90 items we send. "
James said Molly-May Hague insisted on a lot of smart sewing and dazzling neon lights.
While the Newquay surfer, Lucie Donlan was asking for clothes that fit perfectly with her tomboy asimetic.
James also said that the white floral dress Yewande Biala wore for his first date with Danny Williams was exhausted a few hours after his appearance on the screen.
While girls are free to wear what they like in the villa, during outings and outings, they must wear the look of the official partner.
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Love Island 2019
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