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New York (AFP) – After triumphing on Broadway, in the 48 lowest US states and the West End of London, "Hamilton" launches its first non-English production, as well as tours across Europe and l & # 39; Asia.
The highly decorated musical, which currently takes place every night in London and New York, as well as in four other US cities, announced last month its intention to launch in Sydney in early 2021 in a production that is expected to turn into Australia before traveling to Asia, announced his producer to an interview.
The "Hamilton" team also collaborates with a German hip-hop artist and playwright to develop a German version of the work.
The show, which is performed by a predominantly non-white cast and which combines rhythmic rap numbers with ballads and traditional music numbers, has been credited with invigorating Broadway, a captivating audience of all ages and all ages. political horizons.
Producer Jeffrey Seller told AFP that he saw a lot of international interest in the show. Australians frequently broadcast their soundtrack, Germany has long been receptive to American musicals and a show in Mexico City, perhaps in Spanish, is also possible.
"My hope is that our story resonates throughout the world as a story of revolution, a story of ambition, a story of self-realization," said Seller, nicknamed the "CEO of Hamilton Inc."
"I think Alexander Hamilton's trip is universal."
– Always out of stock –
The push for more overseas performance comes as the "Hamilton" craze remains stronger than ever in its home market.
Created by Lin-Manuel Miranda, the show presents Hamilton, of Caribbean descent, portrayed as "a bastard, orphaned son of a prostitute" – who stands out for his intelligence and determination to become a key military badistant of George Washington during the American Revolution. and later, the architect of the US financial system at the beginning of the republic.
Hamilton was killed in a duel in 1804 by Aaron Burr, a leaf throughout the show and the character who sings "The Room Where It Happens", a jazzy scene in the political horse market.
Nearly four years after its Broadway debut, the show is sold out completely at the end of the 2018-9 season, bringing in nearly $ 165 million, or nine percent of Broadway sales in one season record.
Business is also good for three national tour companies, which typically run three- and four-week stays in US cities of varying sizes.
The tour company "Angelica" – named in honor of Hamilton's sister-in-law in the musical – was premiered in Louisville earlier this month at the Kentucky Center. The hall seats 2,400 people, or about 1,100 seats more than the Broadway musical at Richard Rodgers Theater.
The anticipation of the show has resulted in an almost 20% increase in subscriptions to Broadway shows in Louisville this season, said Leslie Broecker, Midwestern President for Broadway Across America, who called the show of "catalyst" to attract new audiences.
Shannon Steen, a professor at the University of California, specializing in performance studies and racial theory, attributes the nation's broadcast success to Miranda's ability to mix musical genres while attracting attention. attention of various political groups.
The show "confirms this idea that America can serve as a city on the hill of global democracy," a theme that resonates among conservatives, Steen said.
At the same time, signature lines such as "Immigrants get the job" have appeared as applause for detractors of US President Donald Trump 's tough immigration policies, parallel to similar debates over the past decade. other markets.
The themes of the immigration show "will probably not sound the same (as in the US), but it will be interesting to see how these things are picked up by audiences in other countries," Steen said. .
– And Paris? –
International investments will be adapted to the market. The seller expects that an English version of "Hamilton" will be playing in Paris, perhaps for eight or ten weeks, as part of a European tour around 2022-2023.
He said the French had not shown much hunger for the old American musicals, but that show – which features a leading French character in the Marquis de Lafayette – could spawn a French version if he sells well.
But for years, Germany has been a strong market for American musicals, including "Wicked" and "Lion King", and "they have the people to support it sustainably," said the seller.
Stephan Jaekel, Spokesperson for Stage Entertainment in Germany, who oversaw the auditions for "Hamilton," said the goal was to open in the autumn of 2020 in Hamburg, but that it was not the only way to get the job done. a final agreement had not yet been signed.
"We are eager to present it to the German public and hope to soon start selling tickets," Jaekel said in an email.
The seller hopes to announce the show in the coming months.
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