Platoon, maker of fitness equipment, is booming as it prepares for an IPO

Business has already flourished for Peloton. But for the manufacturer of smart fitness equipment, the good times are just beginning.

This is the word of the first investors and industry badysts. In Peloton, they see a company whose business model looks less like a traditional gym equipment manufacturer than Apple and Gillette.

As it has attracted a cult audience since its founding in 2012, the company has seen its sales and valuation skyrocket. Both may be about to go much higher. Earlier this month, the company confidentially filed its papers for an initial public offering.

Peloton faces many challenges, including increased competition, relatively high prices and limited product selection. Analysts and early investors are confident: they are more than ready to meet them.

Peloton, the start-up of the fitness sector, followed by sects, could become public at a valuation of 8 billion dollars. Insiders reveal why his company seems about to explode.