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Tinder logo seen posted on a smartphone.
Rafael Henrique | SOPA Images | LightRocket | Getty Images
The position of the Tinder app as an influential brand among young adults can help it to withstand competition from Facebook, said Thursday the company's CEO.
About a decade ago, when different social networks were competing for users, it was thought that a digital community would emerge victorious and Facebook was considered the favorite, said Tinder's chief, Elie Seidman, at CNBC's "Street Signs" show.
"And we have seen in the past, call it seven or eight years, that this is really not the case," he said. "I strongly believe that you really want to focus on what you do well, and watching the competition will make you think, and you really want to have different thoughts."
Seidman added that Tinder had "extremely well" succeeded with his younger audience, which is the company's strong point.
"I like our position and we will remain very focused on what we are good for," he said.
On its website, Tinder says it receives more than 2 billion views per day in more than 190 countries and claims to be one million times late each week.
For its part, Facebook, which has 2.38 billion active users per month, launched a product dating in several countries from last year.
To expand its market share, Tinder, already available in more than 190 countries, announced Wednesday the launch of a "lite" version of its application in emerging markets.
The concept of "light-weight" applications is used by companies in the technology sector to reach users who do not have high-end smartphones or who live in areas where Internet connectivity is slow, mainly in the markets. emerging. For example, Facebook has an application called Facebook Lite, which requires less storage space on phones and can work with slow Internet speeds. Most of the features of the social networking site are available on this version of the application.
Tinder Lite is configured to be available as a separate application and users will not be forced to register to create a new account.
As on many social networking platforms, users can be bullied or harbaded with Tinder. When asked about how the company handles such situations, Seidman said he was making every effort to make the application a secure environment. This includes the use of algorithms and the use of human moderators to eliminate unacceptable user behaviors.
"We have done everything we can to protect you," he said. "Of course, we always warn people and tell them, look, this is not an alternate universe … it's the real world and the same caution and the same thinking that you use in the world real, you should use them on any digital community. "
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