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Dublin, July 15, 2019 (GLOBE NEWSWIRE) – The report "Africa B2C E-Commerce Market 2019" has been added to ResearchAndMarkets.com & # 39; s offer.
B2C e-commerce growth in Africa is expected to grow rapidly in 2020
E-commerce currently accounts for a small share of total retail sales in Africa. This points to significant potential for future growth, the forecast cited in the report forecasting an eleven-digit dollar value for online retail in Africa in 2020. This growth comes primarily from the increasing adoption of business practices in Africa. 39 purchase online by new African consumers. Mobile technology plays an important role in this process, generating a lion's share of Internet connections in African households.
South Africa and Nigeria lead the regional online retail landscape
The largest markets of African consumer e-commerce include South Africa and Nigeria. In both countries, more than 50% of Internet users shop online, allowing South Africa to significantly outpace Nigeria in terms of Internet penetration. Egypt is another regional leader, where online retail sales are growing at over 30% starting in 2019. In terms of local competition, the leading companies in these three markets include the company. Nigerian Jumia and the South African company Takealot. These players, along with other regional players, are facing stiff competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.
Issues addressed in this report
- How Fast Are Consumer Electronic Commerce Sales Growing in Africa?
- What is the penetration of online shoppers in some markets in Africa?
- What are the current and future growth rates of online retail sales in South Africa, Egypt and Nigeria?
- How do the preferences of online shoppers differ in African markets?
- Who are the main players in the e-commerce market in the main African countries?
Key topics covered
1. Summary of management
2. Regional
B2C e-commerce sales in Africa, in billions of US dollars, and growth from one year to the next, in%, 2017-2020f
Share of B2C e-commerce in total retail sales in Africa, by country, incl. Egypt, Kenya, Nigeria, South Africa and Africa (average), in%, 2017
Internet penetration in Africa, in% of individuals, by country, incl. South Africa, Egypt, Kenya, Morocco, Nigeria, 2017
Internet Penetration in Sub-Saharan Africa, as a% of the population, incl. South Africa, Nigeria and Regional, 2017-2022f
Distribution of possession of a mobile phone in Africa, by smartphone, other mobile phone and without mobile phone, in% of adults, by country, incl. South Africa, Ghana, Kenya, Nigeria, Senegal, Tanzania, 2017
Penetration of mobile Internet users in West Africa, in% of individuals, by country, 2018
Distribution of Internet traffic in Africa by device, in%, by country, incl. Egypt, Ghana, Kenya, Madagascar, Morocco, Nigeria, Rwanda, South Africa, Togo, Tunisia, Zambia, in comparison with Africa and around the world, 2018
Indicators of financial inclusion, incl. Securities of financial institutions, debit cards, credit cards and mobile money, in% of the population 15 years and over, by selected countries of Africa, 2017
3. South Africa
3.1. Overall view
B2C E-Commerce Market Overview, May 2019
3.2. Tendencies
Distribution of Internet traffic per device, in%, 2018
Devices used to make online purchases, as% of online shoppers, 2016 and 2018e
Penetration of cross-border online shoppers, in% of online shoppers, 12 months to May 2018
3.3. Sales and actions
B2C E-Commerce Sales, in billions of ZAR, 2016 – 2023f
Share of total B2C e-commerce retail sales, 2018 – 2023f
B2C E-Commerce Sales, in billions of ZAR, 2015 – 2020f
Share of B2C E-Commerce in total retail sales, 2018 and 2022f
3.4. Users and buyers
Internet Penetration, in% of individuals, 2017 – 2022f
Penetration of online shoppers, in% of Internet users, August 2018
3.5 Products
Breakdown of categories of products purchased online, in% of online shoppers, August 2018
3.6. Payment
Distribution of preferred payment methods in e-commerce, in% of online shoppers, 2017 and 2018
3.7. Delivery
Distribution of delivery methods used in online shopping, in% online shoppers, 2018th
Breakdown of factors that would encourage shopping online Plus, incl. Delivery-related, in% of online shoppers, August 2018
3.8 Players
Overview of B2C e-commerce players, May 2019
Top 5 online shopping sites, incl. Total number of desktop and mobile website visits, in millions, share of total South African computer visits, in%, March 2019
4. Nigeria
4.1. Overall view
B2C E-Commerce Market Overview, May 2019
4.2. Tendencies
Distribution of Internet traffic per device, in%, 2018
Distribution of devices used for online purchases, as% of online purchases, 2018
Penetration of cross-border online shoppers, in% of online shoppers, 12 months to May 2018
4.3. Sales and actions
B2C E-Commerce Sales, in USD Billions, 2019f & 2023f
Share of B2C e-commerce and the digital influence of expenditure on total retail expenditure, in%, 2017
4.4. Users and buyers
Internet Penetration, in% of individuals, 2017 – 2022f
Penetration of online shoppers, in% of Internet users, 12 months up to May 2018
4.5 Products
Breakdown of categories of products purchased online, in% of online shoppers, 2018
4.6. Payment
Payment options proposed by two major players in e-commerce, May 2019
Value and number of Internet (mobile) and mobile payment transactions, in billions of NGN and in millions, 2011 to 2018
4.7. Delivery
Delivery options proposed by two major players in e-commerce, May 2019
Main obstacles to cross-border online shopping,% of cross-border online shoppers, May 2018
4.8 Players
Overview of B2C e-commerce players, May 2019
Top 5 online shopping sites, incl. Total number of desktop and mobile visits, in millions, from Nigeria in total desktop visits, in%, pages per visit and bounce rate, April 2019
5. Egypt
5.1. Overall view
Overview of the B2C E-Commerce Market and International Comparisons, May 2019
5.2. Tendencies
Distribution of Internet traffic per device, in%, 2018
Activities related to shopping conducted online, in% of individuals, 2018
Penetration of cross-border online shoppers, in% of online shoppers, 12 months to May 2018
Activities related to shopping conducted online, in% of individuals, 2018
Penetration of cross-border online shoppers, in% of online shoppers, 12 months to May 2018
3 main categories of products purchased in other countries, as% of cross-border online shoppers, May 2018
5.3. Sales and actions
B2C E-Commerce Sales, in billions USD, 2017 – 2022f
Share of B2C e-commerce in total retail sales,%, 2017
5.4. Users and buyers
Number of Internet users, in millions, and penetration, in% of population, 2015 – 2018
Internet Penetration, in% of individuals, 2017 – 2022f
Penetration of online shoppers, in% of Internet users, 2018
Internet Penetration, in% of individuals, 2017 – 2022f
Penetration of online shoppers, in% of Internet users, 2018
5.5. Payment
Share of paid online shoppers in cash on delivery, in%, 2018
5 main payment methods used in cross-border e-commerce, as% of cross-border online shoppers, May 2018
Distribution of probabilities of use of mobile payments next year, in% of Internet users, Q1 2018
5.6 Delivery
Main obstacles to cross-border online shopping,% of cross-border online shoppers, May 2018
5.7 Players
Breakdown by B2C eCommerce business by type of retailers, in%, 2017
Top 5 online shopping sites, incl. Total number of desktop and mobile visits, in millions, share of total number of computer visits in Egypt, in%, pages per visit and bounce rate, April 2019
6. Morocco
6.1. Overall view
Overview of the B2C E-Commerce Market and International Comparisons, May 2019
6.2. Tendencies
Distribution of Internet traffic per device, in%, 2018
Penetration of smartphones, as% of owners of mobile phones, by age group and total, March 2018
6.3. Sales and actions
Number of e-commerce transactions carried out with bank cards, in millions, and value, in millions of MAD, with domestic credit cards and domestic and foreign cards (total), 2012 – 2018
6.4. Users and buyers
Internet Penetration,% of Individuals, 2011 – 2017
Penetration of online shoppers, in% of Internet users, February 2017 and March 2018
Penetration of online shoppers,% of Internet users, by neighborhood and bad, March 2018
Breakdown of the number of purchases made online per year, in% of online shoppers, March 2018
6.5. Some products
The top 15 categories of products purchased online, as% of online shoppers, March 2018
6.6. Payment
Barriers to online shopping, incl. In connection with payments, in% of Internet users, March 2018
6.7. Delivery
Top 5 drivers for online shopping, incl. Delivery-related, in% of online shoppers, March 2018
Problems encountered when buying online, incl. Delivery-related, in% of online shoppers, March 2018
6.8. players
Top 5 online shopping sites, incl. Total number of desktop and mobile visits, in millions, share of total desktop visits by Morocco, in%, pages per visit and bounce rate, April 2019
7. Kenya
7.1. Overall view
Overview of the B2C E-Commerce Market and International Comparisons, May 2019
7.2. Tendencies
Distribution of Internet traffic per device, in%, 2018
7.3. Sales and actions
B2C E-Commerce Sales, in millions USD, 2019e and 2023f
Share of B2C e-commerce in total retail sales,%, 2017
7.4. Users and buyers
Internet Penetration,% of Individuals, 2011 – 2017
Penetration of online shoppers, in% of Internet users, 2017
7.5. Payment
Mobile payment statistics, incl. Number of transactions, in millions, value of transactions, in KES billion, number of accounts, in millions and number of agents, in thousands, 2008 – 2018
Distribution of probabilities of use of mobile payments next year, in% of Internet users, Q1 2018
7.6. players
Top 2 online shopping sites, incl. Total number of desktop and mobile visits, in millions, from Kenya in total desktop visits, in%, pages per visit and bounce rate, April 2019
The companies mentioned
- AliExpress Ltd.
- Amazon Inc.
- Avito Holding AB
- Bidorbuy.com Inc.
- DHL Worldwide Express
- DealDey Ltd.
- eBay Inc.
- GumTree.com Limited
- Jiji Press Ltd.
- Jumia Technologies AG
- Konga Online Shopping Ltd.
- Naspers Ltd.
- OLX Inc.
- Shakaramart.ng
- Souq.com FZ-LLC
- Spree Commerce Inc.
- Superbalist Pty Ltd.
- Takealot Online (Pty) Ltd.
- Yudala Ltd.
For more information on this report, go to https://www.researchandmarkets.com/reports/4793088/africa-b2c-e-commerce-market-2019?utm_source=GNOM&utm_medium= PressRelease & utm_code = kmq6bp & utm_campaign = 12759 ++. + E-Commerce + Market% 2c + 2019% 3a + South + Africa +% 26 + Nigeria + Lead + the + Regional + Online + Selling + Landscape + utm_exec = joca220prd
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