[ad_1]
After decades of poor performance, Tottenham Hotspur is a growing club.
Last season, the Londoners reached their first Champions League final and earned a fourth consecutive victory in the national top four.
At Mauricio Pochettino, the Spurs are among the most coveted leaders in world football. Stars like Harry Kane and Son Heung-min have provided goals and global appeal, while the brand new club stadium is a monument to its growing financial weight.
Tottenham went to China optimistic for a preliminary clash of the International Champion's Cup against Manchester United at Shanghai's Hongkou Stadium on July 25. This is part of a two-stop Asian tour that the Spurs consider as a way to demonstrate the gratitude of the booming fanbase team here.
"This trip is an opportunity for us to thank the fans who support us remotely and with such pbadion," Tottenham Executive Director Donna-Maria Cullen told China Daily Monday.
"We think Tottenham is a global family and China loves football, so we saw with our success on the field and in the Champions League final that our fans grew exponentially there. . "
While remaining shy of the popularity enjoyed in China by UK or European champions Liverpool, Tottenham has shown tenacity in his attempts to engage the public on social media here.
"We were the second Premier League club to get started on Weibo and the first on the Douyin short video platform," Cullen said.
"We have just launched on Tmall and WeChat and we will also be doing it on Toutiao, so we hope that our fans will have better access to our products.In total, we have an online community of more than 2.3 million people. China.
"Our 2019 Chinese New Year campaign has been the club's most successful to date, reaching 15 million fans with more than 8.5 million video views.
"A new regular Weibo studio show in Shanghai was also launched, while Harry Winks became the club's third player (after Kane and Dele Alli) to launch his own Weibo account."
Following the grbadroots football scene in China is another Tottenham strategy in this area. But unlike other European clubs, the Spurs are not convinced that the creation of academies in China is the best way to discover the next Wu Lei.
"We do not believe in the franchise model," Cullen said. "If we send coaches, they are the same as those coming from our central pool, so they are the same caliber as those who worked with Harry Kane or Harry Winks when they were at the Spurs Academy. high level of guardianship.
"We have been working with the Chinese junior football development program for a number of years, and we will do it again this summer, and I think another part of this tour is that we are celebrating the centenary of our jersey sponsor, AIA, a company founded in Shanghai.
"With AIA, we will have permanently three of our best field coaches in Asia."
After finishing his two seasons at Wembley in April, Tottenham can now resume his first-ever champion title since 1961 in Tottenham Hotspur's new 62,000-seat multipurpose stadium, which has lauded rave reviews on the site. . from his old house White Hart Lane in North London.
"We are looking forward to this season because we have been homeless for two years, so I think the new stadium will work for everyone – the fans, the club, the staff and, most importantly, the players," he said. Cullen.
"This has always been the third step of our business plan, we said we would invest in the first team, we would build a new training center, which we did to attract the best talent. of all ages and we'll then choose a stadium of greater capacity.
"You need the increase in match revenue to compete in a very competitive transfer market and in the field, but I think the stadium does more than the club.
"When we launched it, the launch went around the world.It's not just for football, we're going to see the NFL, rugby and gigs to be played there, but that's not all. is also the beginning of something in the region in terms of regeneration. "
And for all Chinese fans who wish to make the pilgrimage, the message is clear: "We would like to see them here," said Cullen. "We welcomed the group of Shanghai supporters here last season, they met Mauricio (Pochettino) and enjoyed a match, and all those who will present themselves will be able to enjoy the fantastic facilities of the stadium and discover the 39, heirloom we have "I dressed him with."
For the moment, the confrontation with United is at the center of next week. Cullen said the fans could expect to see the "strongest possible formation" Spurs, including Tanguy Ndombele, a new club record, arrived in Lyon for 63 million pounds ($ 79 million).
<! – enpproperty
Source link
