Jody Madden replaces Craig Rodgerson as CEO of VFX Firm Foundry – Variety



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Jody Madden has been appointed Managing Director of the UK-based firm VFX Foundry. She steps in after being Product Manager and replaces Craig Rodgerson, who joined the company at the end of 2017.

Foundry was purchased by the American technology company Roper Technologies earlier this year as part of a £ 410 million ($ 509 million) transaction. London society provides software and technologies used in special effects. Alex Mahon, currently head of Channel 4, is the previous boss.

Before joining Foundry in 2013, Madden was with Industrial Light & Magic and Lucasfilm. "In this period of rapid change in the creative industries, Foundry is committed to delivering labor force innovation and forward-looking research," she said. "As the company grows, improving speed, quality, and user experience remains a critical goal to enable our customers to meet the demands of their markets. . "

Outgoing CEO, Rodgerson, added about Madden: "Jody is already well equipped to lead Foundry's ongoing strategic direction from her roles within the company. Its technology, products and operational experience impressed me from the start and allowed us to make key directional changes to the company. "

When Roper, a publicly traded company in the United States, bought Foundry, it expects the company to generate $ 75 million in sales in the first 12 months of its acquisition.

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