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Police closed an ephemeral boutique selling Arizona branded Iced Tea brand Adidas sneakers that drew a huge crowd to New York City on Thursday morning.
Fans were lined up in the hallway, hoping to buy Arizona Iced Tea brand sneakers for 99 cents. People began arriving Wednesday night, with some lining up for over 12 hours in hopes of getting a pair of exclusive sneakers.
However, the pop-up window – which was scheduled to open Thursday at 11 am in Soho – never had the chance to sell a pair of sneakers at 99 cents before the New York Police Department put an end to it. # 39; event. Police arrived at the scene at 9:00 am to control the crowd.
An NYPD spokesman told Business Insider that two people were badaulted at the event and taken to the hospital. The victims are a 15-year-old man and a 17-year-old woman. The police did not make any arrests in connection with the badaults.
According to eyewitnesses, a woman was allegedly badaulted while she was waiting for the sneakers.
One witness told Business Insider that she had seen people get upset when someone who was working at the pop-up said that all the tickets and bracelets to enter the store had been given. At this point, the eyewitness said, she saw a woman in the queue being hit in the head with a bottle.
The girl started bleeding and an ambulance was called. At this point, the witness stated that she had decided that it was time to abandon the event.
"It's too much, I can not be here, I risk my life for a pair of sneakers at 99 cents," she said.
Aiyishatu Nuhu told Business Insider that she had arrived at 4 am, as she was returning from the Bronx after three hours of sleep. When she arrived, the line was already around the block.
"People started pushing people, literally two hours before the event," she said. "It's at this point that the control of the crowd should have been in place."
Michael Ompod, who has described himself as a big fan of Arizona, went on to the event at 6 am wearing an Arizona backpack. that he would have bought in a second-hand shop. He said that he was disappointed to get nothing.
"I'm pretty happy not to have been hurt today, I feel bad for the people who have been injured today," said Ompod.
"Thanks to our loyal fans who have supported our partnership with adidas.Because of huge demand and security concerns, the NYPD has put an end to our pop-up," said Arizona Iced Tea in a press release posted on social media. "We sincerely apologize to all of our queued fans and we are actively working to remedy the situation."
Adidas did not immediately respond to Business Insider's request for comment.
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