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India is the world's leading producer and consumer of dairy products: in 2018 alone, the country's 75 million dairy farmers produced 410 billion pounds of milk, or about 22 percent of global production. Thanks to this and his diet rich in curries and yogurt products, the French giant Danone hoped to find success in the country by opening its own production line in 2011.
But this division has failed to represent more than 10% of its sales in India, the vast majority coming from its segment "Specialty Nutrition". According to badysts, the split and highly localized dairy industry in India has confused Danone, a company accustomed to the relatively more consolidated dairy industries of the United States, where it bears the name of "Dannon" and its native France.
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