The airline excuses after tweeting on the seats on which you are least likely to die

If exposing fast information on planes is the best badet of your airline on Twitter, including accident data is probably not the best approach, as clearly stated by the Dutch airline KLM.

In a tweet deleted since, the KLM India A Twitter account released on Wednesday cited a TIME Magazine 2015 badysis of headquarters map data and fatal accidents from the Federal Aviation Administration's Aircraft Accident Database, CSRTG, as a fact of life. fun for his 3,300 followers.

The tweet said that "the mortality rate for seats in the middle of the plane is the highest" and that "the mortality rate for the front seats is slightly lower and lower than the seats located in the back third of the plane. "The tweet included a chart indicating, according to the Washington Post:" The seats on the back of an airplane are the safest! "

As you can imagine, this message was not particularly well received, and it seems that the tweet was deleted the same day it was published. KLM India's account quickly tweeted on Wednesday an apology saying the initial tweet "was based on a publicly available aviation fact" and that it was not meant to "hurt anyone's feelings".

KLM did not immediately return the request for comments on the incident, but the main account of the airline tweeted On Thursday, he "will review our Twitter protocol to better guarantee appropriate content."

It should be noted that this does not seem to be the only misstep that KLM has met this week in social media. A few days earlier, the company had been the victim of an incident involving a pbadenger who had claimed in a recent Facebook post that she had been asked to cover herself while her daughter was badfeeding. one year on a KLM flight.

L & # 39; Company responded Criticize on Twitter by pointing out: "To preserve the peace, we will try in this case to find a solution acceptable for all and respectful of the comfort and the personal space of each one. This may involve a request to a mother to cover her chest. "

More evidence that any time is a good time to disconnect.