[ad_1]
DUBAI – The Dubai Economics Trade Compliance and Consumer Protection (CCCP) sector is adopting a new technology based on artificial intelligence (AI) to combat counterfeiting in Dubai. Developed by the American company "Entrupy", this new technology will detect counterfeit products sold in Dubai stores. The new technology is being adopted in accordance with the directive of Sheikh Mohammed bin Rashid Al Maktoum to integrate artificial intelligence in the search for excellence in all services and as part of Dubai Economy's strategic objective of enhancing competitiveness and sustainability by protecting the rights of individuals. consumers and brand owners.
Entrupy's AI-based device is linked to a vast database of thousands of microscopic images of branded products, particularly leather products, watches and accessories, as well as clothing. The company will add other branded products to its interface in coordination with Dubai Economy by the last quarter of 2019.
Mohammed Ali Rashid Lootah, CEO of CCCP, said Dubai Economy would be the first government entity in the UAE and the region to adopt AI solutions to combat counterfeiting. "The new technology helps to increase the accuracy of forfeitures and saves time and effort during field inspections, improving the happiness and productivity of our employees."
Lootah added that the new solution was a qualitative addition to the artificial intelligence technology adopted in 2018 to protect and empower consumers, Dubai to the satisfaction of businesses and consumers.
With the new device, the inspector can detect counterfeit goods with high speed and accuracy, eliminating the need for tedious communications and checks with brand representatives. Given the large number of consumer goods sold in Dubai, CCCP inspectors had to be trained periodically, in badociation with brand owners, to identify counterfeit products. In some cases, the confiscated property had to be subjected to laboratory tests at the regional or global offices of the owners of the mark. Sometimes, the test may show that the product is original but the process itself would have taken two weeks or two months.
"We seek to regulate the relationship between the trader and the consumer because they are important to Dubai's reputation as a business hub," Lootah said. "The new technology will strengthen brand owners' confidence in protecting their rights in Dubai and a quick and easy solution if they have registered their products here by conventional means, and can now use the technology solution to transmit data and images relating to their product electronically. "
Lootah pointed out that Dubai Economy would not tolerate any form of commercial fraud and called on consumers to report any activity of this type likely to attract them to their attention by calling 600 54 5555 or via the Dubai Consumer application available on Android and iOS. – SG
[ad_2]
Source link
