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Auckland, New Zealand, July 21, 2019 / PRNewswire / – The Plexure Group (NZX: PLX) today signed an agreement with United States & # 39; The White Castle fast food chain adds to the momentum reflected in the annual result announced for fiscal year 19.
Often considered America's first fast food chain, White Castle has nearly 400 restaurants in 13 states. Under the terms of the agreement, Plexure will provide mobile engagement and loyalty through its smart marketing platform, allowing White Castle to strengthen its position in the United States.
This new winning clientele demonstrates Plexure's strategy of integrating new partners and expanding its operations in the United States.
General manager Craig Herbison says the new partnership is a clear validation of the company's hard work, renewed focus and enhanced proposal.
"Plexure is delighted to partner with White Castle as a valued US customer and is eager to intensify its marketing efforts." This collaboration demonstrates our continued commitment to providing a world-clbad line of products and products. strengthen the engagement of our customers, "said Mr. Herbison.
"We are determined to help White Castle activate mobile as a critical digital channel for its customers to increase their value while improving the overall customer experience," he added.
The White Castle agreement will contribute to the strong growth in Plexure's revenue and user base. For the complete year ended March 31, 2019, Plexure's revenues increased by 44% to $ 11.4 millionand its platform now has more than 128 million users worldwide.
About Plexure
Plexure is a mobile engagement software company. Global brands use the company's products to engage consumers on mobile devices and encourage them to store with personalized offers, mobile orders, pay and loyalty. Plexure's software integrates with operational systems to eliminate friction and create a seamless buying experience for consumers.
Plexure makes the sales process for physical retailers transparent, engaging and profitable by identifying where customers are, what they want, and then facilitating their purchases.
The technology platform and the company's product offering cover five key features:
- Order and mobile payment
- Next generation loyalty programs
- Custom Offers
- Analytic
- Seamless integration of operations
Brands that use Plexure are seeing an increase in the number of customers and frequency of visits, higher average transaction values, a greater share of portfolios and improved customer satisfaction scores.
The company now has more than 128 million end users on its platform in more than 54 countries.
Plexure has offices in Auckland, Chicago, Atlanta, Tokyo and Copenhagen. Customers include McDonald's, 7-Eleven, Ikea and Loyalty New Zealand.
SOURCE Plexure
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