The Android solution of Snap, the goal of gender change that boosts users, shares up to 9%



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(Reuters) – Snap Inc.'s Snapchat surpbaded badysts' estimates of user growth and revenue on Tuesday, taking advantage of a better version of its Android application and the launch of new augmented reality photo lenses. .

FILE PHOTO: A woman stands in front of the Snap Inc. logo on the floor of the New York Stock Exchange (NYSE) while waiting for Snap Inc. to release its IPO in New York, New York, USA on March 2 2017 REUTERS / Lucas Jackson / Photo File

The company said the number of daily active users rose from 190 million in the third quarter to 203 million as of June 30, compared with 30 million the previous quarter. The number of users has also increased by 188 million a year ago.

Snap shares jumped 9% to $ 16.29 in after-hours trading.

The anti-glare lenses, filters that can cover everything from freckled rabbit ears on the user's photo, became viral when they introduced a lens that allows users to change bad in photo.

According to Refinitiv's IBES data, the latest daily number of active users, largely followed by investors and advertisers, has surpbaded the average badyst estimate of 192.2 million.

After struggling with declining user numbers and a high turnover rate last year, Snap finally returned to growth in the first quarter.

Over the last few months, she has been successful with her augmented reality lenses, launched mobile games in Snapchat in partnership with game developers such as Zynga Inc. and invested in more content on Discover, the part of the game. an application that hosts original programming and content from media partners.

"The popularity of these goals has drawn millions of people into our rebuilt Android app, where they discovered the new and improved Snapchat that has led to increased engagement," said CEO Evan Spiegel, at the time. badyst results conference.

Snap's revenue from the sale of app ads has jumped about 48% to $ 388 million and exceeded the $ 359.7 million estimated on average by Wall Street, according to IBES data. of Refinitiv.

Facebook and Google, two rivals of Snap in digital advertising, are far from being affected by the privacy of Snapchat, because of the disappearance of its messages that make it difficult to disseminate erroneous information or unsavory content.

Snap expects the number of daily active users to be between 205 million and 207 million in the third quarter, said CFO Derek Andersen.

Of the 13 million daily active users that Snap has earned during the second quarter, 7 to 9 million are derived from the new augmented reality goals, said Andersen.

Analysts have wondered if Snap could retain new users achieved through goals when calling the results.

Spiegel said that lenses attract not only new users, but also loyal users.

It's unclear if Snap can continue to have viral-like lenses every quarter, "but if you can continue to engage, that's the key," said Ron Josey, an badyst at JMP Securities. Average revenue per user jumped over 36% to $ 1.91 in the quarter.

Snap pointed to its investment in Discover's content, which has increased the time spent on the application by 60 percent compared to last year, said badyst Kamal Khan of Investing.com.

"This trend will continue in the short and medium term, but just like Netflix, it is betting heavily on content against competitors with much deeper pockets," he said.

The net loss was reduced to $ 255.2 million, or 19 cents a share, from $ 353.3 million, or 27 cents a share, a year earlier.

Excluding items, the company lost 6 cents per share. Analysts were expecting a loss of 10 cents per share.

Snap expects revenue for the third quarter between $ 410 million and $ 435 million. Analysts on average expected a turnover of $ 402.1 million, according to Refinitiv's IBES data.

Report by Akanksha Rana in Bengaluru and Sheila Dang in New York; Edited by Anil D & Silva and Lisa Shumaker

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