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Living in the euro zone, it can often be frustrating to buy a new Apple product whose cost is evaluated in dollars, but to note that Apple charges a much higher amount in euros than the exchange rate would imply.
In reality, the price gap is usually (mostly) imaginary: if a Mac costs 999 USD in the US and the same in Euros, the gap is largely offset by the mandatory value-added tax. Nevertheless, Apple releases a margin, small but real, on every Mac sold in Europe, compared to the price it charges in America … way in front of.
It's good to see Apple stir up its European Mac prices from time to time to align more closely with the current exchange rate. In fact, Cupertino has just done just that in Europe, dropping the price of the two Mac mini models from £ 649 to £ 599 and from £ 929 to £ 879 in the UK, and £ 809 to £ 709 and £ 1,149 to 999 € the rest of Europe.
It's a good time to buy a mini if you are European. You may want to let you know quickly, before the exchange rate fluctuates again and Apple changes its mind.
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