Snap keeps up its activity report

Snap Inc. recently straightened out its ship slowly, blocking falling prices and user outflows. The revenue of Snapchat's creator for the second quarter of 2019 implies that things are getting better.

Since the company's shares were made public in March 2017, Snap has struggled to say so lightly. As of April of this year, more people have started using Instagram features from Snapchat Stories than Snap. The company's shares plummeted following a depressing first-quarter report last year that the company had a shortfall of more than $ 13 million from the $ 244 expected . A reshuffle carried out last May and very despised by users has attracted little attention from investors. When the group did not announce significant new advertising revenue or user growth in the same quarter, the share price fell further. Starting at $ 17, stocks hit a record $ 4.99 in December. Ow.

But by 2019, the company is making a comeback to rival Robert Downey Jr .. After successfully maintaining the size of its end-user base in 2018, Snap's has seen its number of daily active users increase for the second consecutive quarter, with 13 million gains earned for a total of 203 million. That's 8% more than last year.

Revenues also surprised and exceeded expectations, reaching $ 388 million and an increase of nearly 50% over the same period last year. The company's losses in the second quarter were also less than expected and were apparently enough to earn investor confidence: Snap shares rose more than 12% to $ 16.17 after the company released its shares. financial results.

CNET wrote that you can thank Snap for the satisfaction of his younger users and his AR technician. Even though Snapchat's new unhappy design has proven popular among older users, the company has thrown it in the trash to satisfy the platform's biggest fans, of which 1.2 million have signed a petition against the change. Snap's CEO, Evan Spiegel, then wrote in a memo to employees saying that the company would come out of the hole by focusing on what initially made Snapchat successful and "focusing relentlessly on the fastest way to communicate. "

It's an approach that helps make Snapchat a dominant force among young smartphone users. According to a survey conducted by Pew Research in 2018, 69% of American teens aged 13 to 17 used this platform, and more than a third of them said they use it more than all other social media platforms.

And it turns out that Generation Z loves using Snapchat's AR lenses to protect themselves from rainbows, bad sessions, or watching hot dogs dance in their living rooms. As part of its ongoing investment in improving the RA on the platform, Snapchat recently launched its new generation of lenses, with which 200 million people played during the first week, according to the Snap report. The commitment with the lenses during this quarter has beaten the commitment of last year. The number of users submitting new goals each month also rose 20% this quarter, according to the company's earnings report.

Given the increase in the company's revenues during the quarter, it appears that advertisers have not let this success go unnoticed. Snap has also launched new tools for advertisers that seem to work well: Snap Select, a way for them to deliver ads that can not be programmed as part of an organized schedule and Instant Create, which simplifies the creation of new programs. Ads for the platform from the existing access of a company.

When it comes to winning the coveted youth in the war, Snapchat seems to have understood the secret, its wacky videos and its dancing hot dogs. Will this be enough for the company to avoid another terrible year like 2018? Well, at the very least, they have managed to not be "baded" for the moment.