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gModeling companies will have to establish how much customers can afford and set limits on their spending, as part of a crackdown proposed by regulators.
The Gaming Commission, which can impose unlimited fines on companies that break the rules, is asking them to introduce new systems that allow them to identify people who may be playing beyond their means.
This suggests that they could use the household income and wealth data from the Office of National Statistics (ONS) to badess what a customer can afford.
The Commission stated that operators should "set limits on consumer spending until accessibility checks have been made".
It is proposed that they are then required by their license to prevent customers from becoming problem gamblers by actively monitoring their bets. Those who violate their licenses can not only be fined, but also the revocation of their operating license in the UK.
The Commission suggests companies monitor indicators such as continued losses, erratic betting patterns or high stakes as a result of a win that, according to the research, is a sign of problem gambling. Other signs include frequency, time of day, significant losses and multiple payment methods.
He told the companies, "We expect you to take social responsibility seriously for all customers, including personalities, and that business considerations do not override customer protection.
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