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A new study from the Pew Research Center found that YouTube videos featuring children under 13 receive more than three times as many views as videos without children.
Pew compiled a list of popular YouTube channels (with more than 250,000 subscribers) that existed until the end of 2018 and badyzed all videos produced by these channels during the first week of January 2019. A small number of English videos targeted to children, they have always received more views on average than other videos not intended for children. However, any video featuring a child under the age of 13 seems to "receive on average three times as many views as other types of videos."
"The very small subset of videos aimed directly at a young audience and also Featured a child under 13 was more popular than any other type of content identified in this badysis as measured by the number of views, "reads the report.
A spokesperson for YouTube said The edge that the company could not "talk about Pew's methodology or results," adding that "generally on YouTube, the most popular categories of videos are usually comedy, music, sports and" how do Always, including children in videos increasing the number of views is a facet of YouTube that many creators have chosen. The Ace Family, one of the largest family vlogging channels on YouTube, has more than 16 million subscribers in less than three years. The edge Reported previously. Even Jake Paul, a vlogger known for his jokes, invited a family to live at home so he could vlog with his four-year-old son, Tydus.
Creators see it as a way to guarantee advertising revenue because of the popularity of videos. Today, as a result of a Federal Trade Commission inquiry into the safety of children on the platform and information that YouTube would become a haven for predators, YouTube is trying to change some of his culture. The company has disabled comment sections on videos featuring children. It also considered changes to the algorithm that could affect the recommended videos.
YouTube's current terms of service indicate that its platform is not intended for children under 13 years of age. The company has developed an entirely separate app, YouTube Kids, which is supposed to be safer for younger viewers.
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