Liverpool watches Premier League rivals overtake Jurgen Klopp with 360 million pound sponsorship deal

Liverpool may have beaten Tottenham Hotspur in the Champions League final last month, but the Reds are now trailing behind Mauricio Pochettino's team after the Spurs entered the third contract the most lucrative jersey sponsorship of the Premier League.

The North London organization announced Thursday the signing of a new eight-year contract with AIA, one of the world's leading life insurers, estimated at around £ 360 million.

Considered the third largest contract of the Premier League behind Manchester United and Manchester City, Tottenham's new £ 45 million deal per season is worth more than Liverpool's current contract with Jersey sponsors Standard Chartered.

The Reds are currently reporting £ 40m per season, the same value as the current contracts of Chelsea and Arsenal, thanks to an amendment to the existing agreement between the parties in May.

Manchester United is currently claiming a $ 51 million a year sponsorship deal with Chevrolet, which could well mean that Liverpool, armed with its new status as European Champion, believes and should be able to collect an annual fee closer to the advertising of the Red Devils. treat.

Liverpool is already looking to conclude a lucrative new deal as its current agreement with New Balance ends next summer. He is looking again to seek parity with the £ 75 million a year contract signed with his North-West rivals with Adidas.

And this point of view has only been reinforced by Tottenham's last contract after the Spurs stumbled to a fourth-place finish in the Premier League last season as they reached their first Champions League final.

In contrast, the final of the Reds' European Cup against Tottenham was their second consecutive appearance in the Champions League final, while they were missing the Premier League title in Manchester City, far from it.

While Jurgen Klopp's team continues to progress on the field, with the Champions League trophy under the arm and an overall valuation of £ 1 billion, the club is well-positioned to expect to at least equivalent offers when heading to the bargaining table.