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Two days after Facebook reported a growing number (even in the midst of its regulatory turmoil), its social media counterpart, Twitter, announced today its second quarter results. The company achieved total sales of $ 841 million, up 18% over the previous year; Earnings per share and net income were respectively $ 1.43 and $ 1.1 billion, a huge loss due to a "significant tax benefit" related to the introduction of a deferred tax badet for the structuring of companies in certain geographical areas, said Twitter.
Otherwise, non-GAAP diluted EPS was $ 0.20 on a non-GAAP adjusted net income of $ 156 million.
Daily active monetized users – the new measure of Twitter's favorite audience – now stand at 139 million, up from 14% a year ago.
Figures exceeded revenues and estimates slightly down for EPS: badysts expected earnings per share of about $ 0.19 on revenues of just over $ 829 million. USD for the quarter. A year ago, Twitter posted EPS of $ 710.5 million on a turnover of $ 0.17. In the last quarter, the company far exceeded badysts' expectations for sales of $ 787 million and diluted EPS of $ 0.25.
GAAP operating profit for the quarter was $ 76 million, down from $ 80 million a year ago.
The United States continues to drive Twitter's revenue, the company said. It accounted for $ 455 million in sales, up 24%, while international revenue was $ 386 million, up just 12%. Japan remains Twitter's second largest market, up 9% to $ 133 million of total sales.
Meanwhile, advertising remains the most important revenue stream for the company (one of the reasons why mDAUs is now also its preferred measure). Its advertising revenue reached $ 727 million in the second quarter, up 21% from a year ago. Twitter pointed out that video ad formats "continued to show strength," especially video ads for website, In-Stream video ads, and First View. The data license, the other component of Twitter's business model, is $ 114 million, up just 4%.
One of the most notable figures from this latest report is a new measure called "Daily Monetizable Active Users", which Twitter has introduced to replace monthly and daily active users. MDAUs are based on Twitter users who have logged in or who have been "authenticated and accessed Twitter every day via Twitter or Twitter apps that can serve ads," the company said.
The key aspect of advertising is the key element: previous Twitter statistics, the more established MAU and DAU figures that other companies usually provide, did not distinguish users to whom ads had been shown and those who were not.
Twitter's argument was that MAUs and SADs are not a good reflection of the company's business prospects for this reason, so he announced some time ago that he would stop reporting these numbers instead of going to the mDAU.
Anyway, it should be noted that the MAU figure was problematic for Twitter: during the last quarter, the number of MAU of the company was 330 million, a decrease of 6 million users by compared to a year ago. a generally slow growth (and sometimes a decline) in these figures to highlight the claim that Twitter had a growth problem.
Moving to mDAU is a way for Twitter to downplay this view and highlight more encouraging figures: those showing that Twitter is expanding its advertising base. Nevertheless, Twitter recognizes that it is not standard and therefore more difficult to use as a comparable product against something other than Twitter itself. "Our calculation of the mDAU is not based on any standard sectoral methodology and is not necessarily calculated in the same way and can not be compared to similarly titled measures presented by other companies," says the recent letter to shareholders. .
The company is still relatively young and continues to tinker and make changes – some big, some small – both in its background and in its user interface. Some have been designed to address some of the larger issues that people have spoken to (often critically), such as dealing with harbadment or making the site more user-friendly for Tweeters, new adopters and all others. . Others must continue to build Twitter as a business, which means that it will be more suited to advertising and media partners.
All changes are not always positive. The new concept of the company, dubbed Destop, presented this month, provoked strong reactions. It has a much larger section of the main news feeds page. I guess it's partly to lay the foundation for the presentation of larger multimedia files, which should help him continue to increase revenue in these areas. Indeed, this week, Twitter has announced an agreement to broadcast the coverage of the Olympics, which has probably helped NBC to make the experience more enjoyable for Twitter users, but it 's not enough. Not just entertainment: the wider news feed will also help Twitter sell more advertising too. It will be interesting to see how and if there is a headwind in the coming quarters.
Updated with EPS based on non-GAAP diluted net income provided by Twitter in a separate note to TechCrunch (figures that it did not publish with frustration in the letter to shareholders)
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