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When Truett Cathy invented "Chick-fil-A", it was not a chain – it was a simple sandwich, sold in a restaurant called the House of the Dwarves.
Cathy spent years creating the chicken sandwich, which became the star of the Dwarven House menu. The sandwich was a hit, but Cathy struggled to find a name.
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Originally, Cathy was simply calling the iconic sandwich "Chicken Steak Sandwich", but a lawyer closed it when he attempted to market the product.
"I should not spell a word, turn it sideways or upside down, or do anything else to distinguish it," writes Cathy in her book, "Eat Mor Chikin: Inspire More People."
"I started thinking about the product, which was the best part of chicken – a boneless bad," continued Cathy. "It appeared to me that the best cut of beef is a fillet, why not call ours a chicken fillet? Or a chicken fillet? Or a chicken-yarn-A?"
The final touch was to capitalize on the "A", a decision that Cathy believes reflects "superior quality".
Cathy registered the name in 1963. Although Chick-fil-A evolved from the name of the sandwich to the name of the chain, the logo has remained virtually the same since.
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