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India is a driving force in terms of smartphone sales. With a population of more than one billion, it is not surprising that the Indian market is a key sector for smartphone companies. The constant battle to position the top of the pile has been won – quite convincingly – by Xiaomi in recent years. However, their advance on the opposition has never been completely uncontrollable. Whenever Xiaomi gains market share in a quarter, it is usually quickly picked up by competitors such as Samsung the following quarter.
The latest report of the company's badysis Strategy Analysis indicates that this is again true. According to Neil Mawston, executive director of the company: "Smartphone shipments in India grew by 3% per year, from 34.5 million in Q2 2018 to 35.6 million in Q2 2019." Director Woody Oh went on to say said: "Xiaomi delivered 10.2 million smartphones for 29% of the market. to India in the second quarter of 2019 ". according to Counterpoint searchXiaomi had a 28% market share in the second quarter of 2018, so this is only a slight increase over the previous year. On the other hand, their market share was 2% in the fourth quarter of 2018, representing growth of 2%. Samsung, on the other hand, grew 3 percent year-over-year starting in the second quarter of 2018 – now standing at just over 26 percent. But that's where things get a little interesting. Strategy Analysis are the ones who say that Samsung has grown YoY. Counterpoint search, on the other hand, claim that Samsung has actually reduced YoY in the Indian market.
Source: Counterpoint
Source: Strategy
What the two badyzes can agree on is that Samsung catches Xiaomi. While Xiaomi's growth has stagnated, Samsung continues to recover market share. Between the first and second quarters of 2019, the technology giant's share rose 2% – according to Counterpoint. This growth is likely due to the release of new editions of the Samsung A and M smartphone series. Other factors include lower prices for older J-Series low-end models and higher incentives for cable channels. during the initial loading.
Counterpoint Let's continue with OnePlus, which experienced phenomenal growth in the second quarter of 2019, thanks in large part to the demand for the recently released OnePlus 7 and OnePlus 7 Pro series. Driven by this demand, OnePlus deliveries reached record levels, ranking for the first time in the Top 10. OnePlus has even surpbaded Samsung in the high-end segment of the market.
Source: Strategic Analysis | Counterpoint
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