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The carpool company, Uber, is testing a monthly subscription plan that includes discounts on car transport, free rides by bike and scooter, and the use of Uber Eats.
TechCrunch reports that the service being deployed in San Francisco and Chicago costs $ 24.99 per month and includes travel discounts, the use of JUMP bikes and scooters, and the delivery of Uber Eats food products.
Other plans tested by Uber have lower prices and more limited benefits, such as free deliveries from Uber Eats only when a minimum amount of food is ordered.
Uber and rival Lyft now offer subscription-based packages that offer discounted ridesharing rates. However, this is Uber's first experience of combining all its various features into one monthly subscription.
"A challenge in the field of micromobility is product differentiation and brand loyalty, so it's a smart way for Uber to convince its customers to engage fully in its business." multimodal platform, "writes Megan Rose Dickey of TechCrunch.
"Imagine buying the monthly Uber package and looking for a bike or scooter. You walk with a Lyft bike, then open your Uber app to see that a jump bike is not that far away. My bet is that you will walk a little more for this bike since you have already paid for it. "
uber.com
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