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Kim Kardashian shares a "progress report" a few weeks after announcing that she was changing the name of her line of shorts, Kimono.
For a bit of history: at the end of June, the The amazing Kardashian family The star shared the exciting news that she was going to enter the arena of lingerie. However, the fashion mogul received backlash on the name of his brand, many accusing him of appropriating the term "kimono". The following week, she announced to her Twitter followers that she would launch her Soloutionwear "under a new name".
Although the reality TV personality did not confirm the brand's new name, she informed her 144 million Instagram followers of her clothes.
Addressing her Instagram stories on Friday night, she revealed that there were nearly two million clothes printed with the Kimono logo. However, being an environmentally friendly girl, she finds ways to re-label everything without having to delete all the pieces.
"Because I wanted everything to be really transparent and I feel really good, we printed everything inside all the clothes," said the 38-year-old star in her video clip. "So now, I have to find a solution and not waste money because we have already printed nearly two million clothes with the name of Kimono.
Daniel Jackson for WSJ. Magazine
The personality of reality TV showed her fans several options she and her team were working on. Some solutions include printing a large black block over the Kimono logo, cleaning the entire print and adding fabric. However, she admitted that she was not really a fan of some choices. "I do not like it, it's too big," she explained about the black box. And remove the logo completely "it seems messy"
"I like this one," said Kim to an option, where a small piece of cloth covered the Kimono print. "It looks like a beautiful label."
Although nothing was etched in the marble, the mother of four felt that it was important to share an update with her fans. "I just want you to have a little progress report and know that I'm working very hard to find the best way to not waste and change the name at the same time."
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