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Chick-fil-A probably loses millions of dollars by refusing to open on Sunday. But the strategy is still worth it for the chicken chain.
The chicken chain achieved total sales in the United States of US $ 10.46 billion in 2018, although it is closed every Sunday. 24 hours a day, 7 days a week, 24 hours a day, 7 days a week, 24 hours a day, 7 days a week, 14% of the possible business days are missing.
"Although McDonald's does not disclose daytime traffic, there is evidence that weekends are particularly busy, which means it could post 15% of its sales on Sunday," Douglas A reports. McIntyre. "If Chick-fil-A's traffic is similar, Sunday's sales could generate sales of at least $ 1.2 billion."
However, Chick-fil-A will probably never open on a Sunday.
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Chick-fil-A probably loses millions of dollars by refusing to open Sunday.
"The closing of our business on Sunday, the day of the Lord, is our way of honoring God and showing him our loyalty," writes Chick-fil-A founder Truett Cathy's book. Eats Mor Chikin: inspires more people.
Cathy continues: "My brother Ben and I closed our first restaurant on the first Sunday after our opening in 1946, and my kids committed to closing our restaurants on Sunday long after I left." I believe God honors our decision us with opportunities. unexpected to do more work for him thanks to our loyalty. "
In 2000, Truett Cathy's children – including Dan Cathy, the current CEO of the channel – pledged to respect the company's commitment to keep the channel closed on Sunday and never to return the channel. public company.
WHY CLOSE SUNDAY, C & PAY;
While Cathy's initial reasoning may have been based solely on her Christian faith, experts say the decision to close Sunday is also a brilliant business decision. It is a gesture that cement Chick-fil-A's reputation, benefits workers and convinces customers to come back with more urgency.
"They do not hesitate to focus on the family and be mission-oriented," said Adam Chandler, who wrote: Drive-Thru Dreams: A Journey into the Heart of America's Fast Food Realm, Said Business Insider. "There is one thing everyone knows about Chick-fil-a-c is that it's closed on Sunday."
John Hamburger, President of Franchise hourspointed out Chick-fil-A's decision to close Sunday as a counterintuitive stimulant to sales.
"Being open six days a week brings benefits to both operators and customers," said Hamburger. "The owner-operator enjoys free time, and closed on Sundays gives customers a sense of caring and community."
"Being private means that they can do what's right, and not the most convenient way to do things on Wall Street," Hamburger added.
Plus, for customers, knowing that they can not get Chick-Thread-A on Sunday makes them want to visit the chain when it's open.
"This creates a sense of urgency – you'd better go to this restaurant today because they will be closed on Sunday," said Kalinowski Equity Research founder Mark Kalinowski.
"I do not think the company has designed it that way, but it's a call to action every week."
– This story was posted by BusinessInsider.com.au
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