Outraged by demonetization, YouTubers have joined forces with a European union to demand fairer treatment

• The union is asking Google to recover the old YouTube when the changes made on the platform have had an impact on how independent creators can make a living.
• It urges YouTube to bring more transparency to the platform by publishing all its procedures and processes that it uses to promote or obscure a video, and asking it to provide clear explanations of why a video has been demonetized and what parts of it have violated rights. guidelines.
• Visit the Business Insider home page for more stories.

YouTubers Union, a community movement that fights for the rights of YouTube creators and users, has partnered with the largest European union (IG Metall) as part of a new campaign called FairTube.

We first saw the news via the motherboard.

Both parties are demanding that YouTube's parent company, Google, introduce greater transparency into YouTube after various changes on the platform have impacted how independent creators can earn a living.

"The real YouTubers that are behind YouTube's big success are censored, deleted, erased, and hidden, so making a living on YouTube is no longer possible," said one of the leaders. Union of YouTubers, Jrg Sprave, during the campaign. video .

Sprave explained that two years ago, YouTube "turned a dream job into a nightmare," referring to what is called Adpocalypse when hundreds of brands had withdrawn their advertising from YouTube after The Times announced that their ads appeared next to extremist videos.

Read more: YouTube recently struggled to protect its vulnerable creators. Analysts say the platform may not have commercial incentive to act.

The changes made by YouTube to address these issues, combined with its strict system of copyright infringement, have had a significant impact on how independent creators make their living on the platform, Sprave said.

Sprave's comments suggest to smaller YouTubers that ads are sometimes removed from their videos, or demonetized, and that their videos are deleted without any clear explanation.

A YouTube spokesperson did not immediately respond to Business Insider's comment request.

Sprave badociates with IG Metall to bring back the old YouTube, he said.

He highlighted six applications online. This includes asking YouTube to be more transparent with its procedures and processes that it uses to promote or hide a video and to clearly explain decisions such as why a video has been demonetized and what parts of it have violated the directives.

Sprave also asked YouTubers to have a contact within the qualified company to explain the decisions that have negative consequences for YouTubers and correct them if they make a mistake. "Let's talk to a human being," he said.

YouTube has four weeks to respond to their requests.

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