[ad_1]
The critically acclaimed Sony film cost about $ 40.4 million in North America over the weekend of July 26-28. Basterds without glory ($ 38.1 million) to mark the best start of the week of Tarantino's career (after adjusting for inflation, Without glory still in first place with $ 45 million). But he will need strong legs to gallop in front of a B CinemaScore and solid, but not spectacular, exit scores on PostTrak.
CinemaScores are nuanced. Even if a grade B is acceptable in real life, it causes anxiety in the executive offices of Hollywood studios. No other Tarantino movie has received less than an A- or a B + except for Jackie Brown. Its two most lucrative titles in the world – Django Unchained ($ 450 million) and Basterds without glory (316.9 million dollars) – got an A-. His latest film, The Hateful Eight, earned a B + and failed worldwide ($ 148 million).
For Sony and Tarantino, the counting moment will count from the second weekend of the film and beyond, as well as the performance abroad, where Once upon a time do not go out until August. Tarantino is a particularly important draw in Europe.
Once upon a time in Hollywood is a pbadionate project for the head of the Sony studio, Tom Rothman, and he strategically chose a corridor devoid of photos of major events, except for Fast furious spin off Hobbs and Shaw, which will debut August 2nd. The hope is that the film will play in September and get a new boost thanks to the attention of the awards.
The R rated film is filed in the winter and summer of 1969 and is an interwoven story of a changing Hollywood and Charlie Manson family. Margot Robbie plays Sharon Tate, the actress and wife of Roman Polanski, murdered in real life by Manson supporters.
"My feeling is that the B CinemaScore reflects the fact that the casual audience is not totally seduced by the inner details of the obscure Hollywood tradition," says box office badyst Jeff Bock , from Exhibitor Relations. "Movie buffs eat, as do most critics, but the average viewer does not want these things, and I also think that Manson's elements have been staged without really paying off." That probably turned off the casual fans. "
In the run-up to the weekend, some Hollywood studio executives believed Once upon a time would rise to $ 50 million in its early days, given the combined power of DiCaprio and Pitt stars, who have never previously appeared together on the big screen. Pitt led the distribution of all of Basterds without glory, while DiCaprio played in Django Unchained.
Among the box office badysts, opinions are divided.
"Naturally, a film as long and as original as Once upon a time in Hollywood Paul Dergarabedian of Comscore, who also notes his popularity rating, will polarize the audience for which the film may present a bigger challenge than your typical summer entry of an hour-and-a-half formula, said Paul Dergarabedian. seems to have the longest playability of all his films, given the extremely positive reaction of the critics, the attention guaranteed to the attention of the awards season and is perhaps the most accessible of all his films. "
Once upon a time short two hours and 41 minutes, shorter than Django but longer than Without glory.
The film cost $ 90 million to produce after-tax incentives and rebates, making it the most expensive film by the non-conformist filmmaker to date (this does not include marketing). According to some estimates, it will generate gross revenues of $ 400 million worldwide to generate profits after production, marketing and talent contracts.
Once upon a time As all Tarantino films do, the male asymmetrical film has varied between 58 and 54%, according to PostTrak. At the same time, he played a little younger than both The Hateful Eight and Django Unchainedwith 60% of ticket buyers aged 18 to 34 (compared to 57% for Hateful Eight and 51 percent for Django. (PostTrak was not there when Basterds without glory was released in 2009.)
Unsurprisingly, Tarantino's latest company has done the best on both coasts, with six of the top ten locations in Los Angeles. It is also over-indexed in New York, Chicago, Seattle, San Francisco, Phoenix and Toronto, among other places.
Basterds without glory capped at $ 120.5 in the country, a multiple of 3.2. Django had a multiple of 5.4, although comparisons are difficult, since the film was opened during the Christmas holidays.
"Some of the greatest movies of all time did not have much success with the public during their initial release and became legendary masterpieces that have stood the test of time." said Dergarabedian. "2001: The Odyssey of Space, whoever? "
[ad_2]
Source link
