Uber cuts about 400 jobs from its marketing team

Uber is laying off 400 of its 1,200 marketing employees, the company confirmed Monday. Uber said the cuts were meant to create a more centralized structure.

Uber shares were down about 1% on Monday.

The company announced last month that Rebecca Messina, director of marketing, was stepping down from her mandate to bring together Uber's marketing, communications and policy teams to better maintain a "unified narrative for consumers, consumers and consumers". partners, the press and decision makers ". Jill Hazelbaker, who was formerly Senior Vice President of Policy and Communications, also badumed leadership of the marketing team.

Uber has announced internally announced Monday the restructuring of its marketing team.

The new marketing organization will have two senior executives, the company said. Mike Strickman, vice president of performance marketing, will lead performance marketing, CRM and badytics. Strickman recently joined Uber from TripAdvisor. Uber is also considering hiring a vice president of global marketing who will lead the product, brand, Uber Eats, b to b operations, research and insight, planning and operations, as well as the work creative, announced the company.

The changes in marketing come as many marketers rethink their structures. McDonald's recently announced that its global CMO organization would be leaving and that it would not directly replace its role. Other major companies such as Johnson & Johnson have made similar changes. One reason is that companies are increasingly looking to merge operations such as technology and customer activities with marketing.

Uber has also lost three board members since its IPO in May. Ryan Graves, a board member of the company and first employee, told Uber that he was leaving in May. Arianna Huffington, CEO of Thrive Global, and Matt Cohler, General Partner of Benchmark, announced last week their resignation from the board of directors.A flawless stay

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