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The world of social media "influencers" is a bit mysterious and confusing for many people, but no one can better illustrate how fame and marketing are found beyond the Kardashian-Jenner family. This family has become famous for its lifestyle. Their carefully chosen public image makes it almost impossible to know where reality ends and where marketing begins – and that's exactly what brands that work with these influencers want.
At this point, most people understand that Kardashians and Jenners have never really finished selling their brand. Kendall Jenner, for example, turned the Internet into a whirlwind by buying a single can of Coca-Cola matching her dress. Had she just gone out for a walk? Carefully put a product prominently in a paid promotion? Every movement in this family is subject to scrutiny.
But how much money do they earn for this influence? A close look at Kylie Jenner's net worth and Instagram marketing can provide some answers.
The world of influence Instagram can be very lucrative
Before taking a closer look at Kylie Jenner's specific Instagram marketing, let's take a look at how the influencer industry works. People with many followers can charge brands a premium rate to publish. In general, influencers can charge around $ 1,000 for every 100,000 subscribers, which means that many accounts generate thousands of dollars for a brand-sponsored publication.
Reality stars, in particular, can make the most of their influence on Instagram. Because people have an intimate and truly "real" look at their lives, they feel connected to them and able to trust their opinion. This makes them more likely to buy the products that they promote and this attracts the attention of the brands.
Kylie Jenner is at the top of the Instagram game
While many celebrities get the best prices for their publications, none of them beat Jenner. She is currently the highest paid Instagram Instagram, which means that she has beaten celebrities such as Taylor Swift, Beyonce and even her own famous sister Kim Kardashian.
How much does a Jenner message cost to a brand? An average of $ 1.27 million per sponsored position. Jenner's ability to attract such an amount is not solely related to the number of people who follow her. The reality TV star has 140 million subscribers, but Ariana Grande and Cristiano Ronaldo are respectively in the lead, with 159 million and 173 million subscribers.
What allows Jenner to do more than them per shift is the level of engagement and demographics that follow her. She is in contact with people who are particularly likely to interact with the brands she promotes, making her the ultimate reference for Instagram influencers.
Influencer's earnings add to Kylie Jenner's net worth
His influence on Instagram is only a part of his overall income. Jenner has been an active and open celebrity since she was a teenager and has used this fan base to promote everything from clothing to cosmetics. She also played in movies and, of course, in the TV series The amazing Kardashian family. In addition, she is able to leverage her impressive influence on social media and her fans to promote her own products, giving her additional momentum on the entrepreneurial stage.
Forbes has declared it the youngest self-proclaimed billionaire in March 2019, but its current net worth is controversial. Other sources suggest that she has an overall net worth of about $ 300 million. Of course, if she earns more than a million dollars for every sponsored Instagram publication that she shares, we can expect to see that value grow exponentially over time, especially if her subscribers and their commitment towards the brand continue to climb.
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