[ad_1]
Tyler & Ninja & # 39; Blevins announced that he was leaving Twitch to stream exclusively with Mixer, starting now. The announcement was made via a fake news conference on Ninja's Twitter, which you can watch below.
We do not know the terms of the agreement – duration, payment, or whether Ninja will be subject to restrictions on Microsoft's streaming platform, but Ninja badures the fictional public of the press conference that "it's the same for me, just a different platform".
It's still a huge and surprising change. Ninja has probably been the face not only of Twitch, but also the video game streaming since its explosive rise to glory, alongside that of Fortnite. It's also an badertion that Microsoft is not backing down Twitch from Amazon, despite its deeper roots as a de facto streaming platform.
According to a press release, Ninja will not be just another Mixer streamer. Throughout the year, he will attend game events to support Mixer, thus playing the role of face of the company.
It's a huge effort on the part of Microsoft to capitalize on the fame of Ninja. It remains to be seen if it will stick, but I am happy to see two companies face my sofa. If you want to take advantage or test the waters of Mixer, you can subscribe to his channel for free for a limited time.
Assuming the money was exchanged, we must imagine that Ninja did not come cheap. He was earning $ 500,000 a month in March 2018, but his subscriber base at Twitch has dropped significantly since then, according to Twitch Tracker. Even in this case, an exclusivity agreement should probably guarantee Twitch's current income, which is not infinite, over an indefinite period. A guaranteed income relative to the volatility of a Twitch subscriber seems to be a good deal.
We'll probably know more about the transition when Ninja launches its first live Mixer stream in Lollapalooza tomorrow.
The next chapter, https: //t.co/lvn9KBjEYq pic.twitter.com/tljVgyM3bGAugust 1, 2019
[ad_2]
Source link
